The Challenge
Nobull was approached to help launch a revolutionary range of period briefs. Already well-established in Australia, Love Luna had never been heard of here in the UK and we had a short window in which to make sales happen via traditional media relations, influencer relations and social media exposure.
The Solution
With the acquisition of retailer listings the primary objective, we set up the brand social channels from scratch and recruited the right influencers to help us tell the Love Luna story. There was much excited idea sharing in the office and with Sainsbury’s in our sights, we created a campaign that delivered multiple relevant messages, showing off every aspect of this leak-free, life-changer lingerie.
An alternative to everyday sanitary disposables, sustainability was a key message. With this at the forefront of our strategy, we devised an integrated PR and social media plan that quickly resulted in a retailer listing with Tu Clothing.
As part of an ongoing campaign, we continued to work with female bloggers and influencers with a strong interest in sustainability, beauty and wellbeing lifestyle.
The Results
Through targeted Facebook and Instagram ads, and organic social content, Instagram impressions increased to 134,672, and engagements by 2,000 within five months. To our identified audience we continued to raise brand awareness, which resulted in a 60% increase in Tu website traffic and product sales.
We achieved press coverage including Money Supermarket, Fabulous Magazine (The Sun), You Magazine, The Mirror, MailOnline, reaching 3,815,000, and a PR value of £120,734.
