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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Creative Director

Latest Articles

I watched Crufts long before I began working with pet brands because I’m one of those lifelong dog fans. But it wasn’t until a few years ago that I physically made the journey up the M40 to attend. Once you get there, you really can’t underplay the sheer enormity of it all. Hall upon hall of stands and show rings, enveloped by rows and rows of participating canines, all stationed together by breed.
Why I love Crufts
In recent years, Formula 1 car launches have evolved away from the extravagant spectacles of the past. The days when McLaren Mercedes would enlist the Spice Girls to add a touch of popstar glamour to their season unveiling seemed long gone, replaced by a shift towards digital-first strategies. Enter F1 75 Live.
Why F1 75 Live was a game-changer
TikTok is widely recognised for its role as an entertainment platform, captivating millions with its short, engaging videos and viral trends. As someone who spends way too much time on the app, I’ve also observed its transformation into something much more powerful; beyond entertainment, TikTok has become a space that amplifies voices for advocacy, bringing important conversations to the surface.
Beyond Entertainment: How TikTok is Shaping Social Discourse
The Super Bowl has long been considered the ultimate stage for brands to showcase their most creative (and expensive) ad campaigns of the year. While it might not be the most-watched live sporting event globally, barely cracking the top 10 in fact, the sheer spectacle, combined with the undeniable importance of the U.S. market, cements its status as the most marketable event on the calendar.
How brands made an impact at Super Bowl LIX

Insight and news from our team.

I watched Crufts long before I began working with pet brands because I’m one of those lifelong dog fans. But it wasn’t until a few years ago that I physically made the journey up the M40 to attend. Once you get there, you really can’t underplay the sheer enormity of it all. Hall upon hall of stands and show rings, enveloped by rows and rows of participating canines, all stationed together by breed.
Insight
February 10, 2023
Liz Stout
Liz Stout
Creative Director
In recent years, Formula 1 car launches have evolved away from the extravagant spectacles of the past. The days when McLaren Mercedes would enlist the Spice Girls to add a touch of popstar glamour to their season unveiling seemed long gone, replaced by a shift towards digital-first strategies. Enter F1 75 Live.
News
February 10, 2023
TikTok is widely recognised for its role as an entertainment platform, captivating millions with its short, engaging videos and viral trends. As someone who spends way too much time on the app, I’ve also observed its transformation into something much more powerful; beyond entertainment, TikTok has become a space that amplifies voices for advocacy, bringing important conversations to the surface.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
The Super Bowl has long been considered the ultimate stage for brands to showcase their most creative (and expensive) ad campaigns of the year. While it might not be the most-watched live sporting event globally, barely cracking the top 10 in fact, the sheer spectacle, combined with the undeniable importance of the U.S. market, cements its status as the most marketable event on the calendar.
Insight
February 10, 2023
Valentine’s Day is supposed to be the most romantic day of the year. But is it really? How romantic is a day that everyone feels compelled to do the same thing? People buy the same gifts, the same cards, visit the same restaurants, and generally experience the same version of the day. What is special about that?
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
With the Grammys just wrapped up, I can’t help but think about the PR moves that are about to dominate in 2025. What are the brands and celebs we know and love cooking up this year? What fresh campaigns will make a splash?
Insight
February 10, 2023
Chloe Klink
Chloe Klink
Account Manager
In an era where social media displays constant idealised versions of how we should be living, it’s hard not to compare yourself to others on platforms like TikTok. It leads you to question whether you are living your life properly, as though there’s a ‘right’ way of doing it. Whether it's travelling the world, starting your own business, finding your soulmate, buying a house, or all of the above, it often feels like you're expected to do everything - and all at once!
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
The front row of Trump’s second inauguration on Monday was more like a who’s who of tech billionaires. But while Amazon, Meta and X all got a FROW look-in, TikTok was noticeably regulated to the back, like a naughty school kid. Maybe because TikTok isn’t American……yet.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
It’s been on the cards for a little while, but the recent threat of a US ban of TikTok can’t be a coincidence, can it? Instagram seems to have speeded up the update of its grid size change, which could, at least in part, be an extra carrot dangled to all those portrait-loving TikTok refugees (if the ban actually happens, obviously).
Advice
February 10, 2023
Liz Stout
Liz Stout
Creative Director