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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

I recently spent some time with the new Renault 5 and came away thinking it might be one of the cleverest new cars launched in years. Not because it does anything particularly revolutionary… Underneath, it shares much of its engineering with the new Nissan Micra. The two cars use the same basic electric platform and broadly similar technology. On paper, there probably isn’t a huge amount to separate them
Why the Renault 5 makes most new cars look boring
There’s a big difference between selling a product and building a brand. A product can be judged on what it does. Does it work? Does it represent good value? Does it look good? Does it have the features people want? A brand is rather more complicated.
Trust me! Building a brand is about more than good PR
Q4 can be one of the most important periods of the year for brands. Black Friday, Cyber Monday, Christmas gifting and the general increase in consumer spending can create huge opportunities. But with increased demand comes increased competition, rising media costs and much less room for error. The brands that perform best in Q4 aren't necessarily the ones that spend the most. They're the ones that prepare early. So, what should you actually be doing now to make sure your paid media is ready?
How to Prepare Your Paid Media Strategy for Q4? 10 must haves to get the most out the of the Q4 period

Insight and news from our team.

I recently spent some time with the new Renault 5 and came away thinking it might be one of the cleverest new cars launched in years. Not because it does anything particularly revolutionary… Underneath, it shares much of its engineering with the new Nissan Micra. The two cars use the same basic electric platform and broadly similar technology. On paper, there probably isn’t a huge amount to separate them
Insight
February 10, 2023
Malcolm Hay
Malcolm Hay
Account Director
There’s a big difference between selling a product and building a brand. A product can be judged on what it does. Does it work? Does it represent good value? Does it look good? Does it have the features people want? A brand is rather more complicated.
Advice
February 10, 2023
Malcolm Hay
Malcolm Hay
Account Director
Q4 can be one of the most important periods of the year for brands. Black Friday, Cyber Monday, Christmas gifting and the general increase in consumer spending can create huge opportunities. But with increased demand comes increased competition, rising media costs and much less room for error. The brands that perform best in Q4 aren't necessarily the ones that spend the most. They're the ones that prepare early. So, what should you actually be doing now to make sure your paid media is ready?
Advice
February 10, 2023
Sophie Mundy
Sophie Mundy
Paid Social Media Manager
CPA is one of the most commonly used metrics in paid media. And for good reason. If the objective is to generate conversions, understanding how much we're paying for each one is incredibly valuable. But the problem comes when we start treating CPA as the ultimate measure of success for every campaign. Not every campaign is designed to drive an immediate conversion. And not every customer journey starts with someone searching for a product and clicking ‘buy’.
Advice
February 10, 2023
Sophie Mundy
Sophie Mundy
Paid Social Media Manager
When eBay partnered with Love Island in 2022, it wasn't just another sponsorship. It was a bold marketing move that challenged the fast fashion industry and put pre-loved clothing in the spotlight. As Love Island's first-ever Pre-Loved Fashion Partner, eBay set out to raise awareness of sustainable fashion, grow its fashion marketplace, and change how consumers think about buying second-hand clothing. Three years on, it's safe to say the partnership has been a huge success.
Insight
February 10, 2023
Sophie Mundy
Sophie Mundy
Paid Social Media Manager
In October 2025, Meta rolled out what many advertisers refer to as the Andromeda update a significant change to how the platform delivers ads and optimises campaigns. While updates like these are common, this one has had a noticeable impact on campaign performance, audience targeting, and advertising costs.
Advice
February 10, 2023
Sophie Mundy
Sophie Mundy
Paid Social Media Manager
Starting a new job always comes with a mix of nerves and excitement. However, as soon as I stepped into the office, that all disappeared. The whole team is so lovely and welcoming, making you feel like a part of the team on day one. Since joining no day has been the same with constant support from the team.
Insight
February 10, 2023
Sophie Mundy
Sophie Mundy
Paid Social Media Manager
Currently Andy Burnham is quietly putting on one of the smartest communications masterclasses in British politics. Not because he's dominating newspaper front pages, in fact quite the opposite. He's recognised something that many brands, businesses and politicians are still struggling to come to terms with; if you don't believe traditional media is going to tell your story the way you want it told, stop relying on it.
News
February 10, 2023
Kally Witcher
Kally Witcher
Senior Associate Director
Let's be honest. When people think about the pet industry, they usually think about dogs and cats. Dogs dominate social media, TV adverts and industry events. Cats aren't far behind. But rabbits, guinea pigs and other small pets? They can sometimes feel like the ‘forgotten’ members of the pet world. Then Piggy Fest happened.
News
February 10, 2023
Liz Stout
Liz Stout
Comms Director