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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Every year, Crufts draws thousands of dog lovers, breeders, and owners to the NEC and to their TV screens. I’m one of them and I must admit it’s one of the highlights of my year. Crufts is an event steeped in tradition and prestige, and it showcases amazing dogs and people doing amazing things. Yet alongside all the glamour, skill and fun, there’s controversy that follows it every year – and this year, the debate seemed louder than ever.
Crufts controversy & canine welfare: Why the big debate isn’t going away
In recent years, the advertising landscape has been dominated by digital. Social media, search ads, and streaming platforms have become the go-to channels for many brands. Yet, in a world where digital ads can be skipped, scrolled past, or blocked entirely, OOH advertising (out-of-home) is making a major comeback.
Why OOH advertising is thriving - and the campaigns that prove it
Transitioning to electric vehicles (EVs) is a hot topic across the board at the moment. With technology advancement in cars, and rapidly improving charging infrastructure, and when you look into it, you might be more ready to switch to an EV than you previously thought.
Are you EV ready?
The BVRLA has reported that the UK’s salary sacrifice fleet has surpassed 200,000 vehicles for the first time, with 83% fully electric vehicles (EVs) and 14% plug-in hybrids. For many organisations, the ability to offer a new car benefit to all employees has been a major driver behind the success of salary sacrifice schemes. These programmes not only support employee recruitment and retention, but also provide staff with access to a brand-new, fully maintained and insured vehicle in one of the most tax-efficient ways available, particularly when choosing an EV.
As the UK’s salary sacrifice fleet surpasses 200,000 vehicles, how can providers differentiate in an increasingly competitive market?

Insight and news from our team.

Every year, Crufts draws thousands of dog lovers, breeders, and owners to the NEC and to their TV screens. I’m one of them and I must admit it’s one of the highlights of my year. Crufts is an event steeped in tradition and prestige, and it showcases amazing dogs and people doing amazing things. Yet alongside all the glamour, skill and fun, there’s controversy that follows it every year – and this year, the debate seemed louder than ever.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
In recent years, the advertising landscape has been dominated by digital. Social media, search ads, and streaming platforms have become the go-to channels for many brands. Yet, in a world where digital ads can be skipped, scrolled past, or blocked entirely, OOH advertising (out-of-home) is making a major comeback.
Advice
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
Transitioning to electric vehicles (EVs) is a hot topic across the board at the moment. With technology advancement in cars, and rapidly improving charging infrastructure, and when you look into it, you might be more ready to switch to an EV than you previously thought.
Advice
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
The BVRLA has reported that the UK’s salary sacrifice fleet has surpassed 200,000 vehicles for the first time, with 83% fully electric vehicles (EVs) and 14% plug-in hybrids. For many organisations, the ability to offer a new car benefit to all employees has been a major driver behind the success of salary sacrifice schemes. These programmes not only support employee recruitment and retention, but also provide staff with access to a brand-new, fully maintained and insured vehicle in one of the most tax-efficient ways available, particularly when choosing an EV.
Advice
February 10, 2023
Steve Carman
Steve Carman
Director
Remember when a pristine, perfectly curated grid was the gold standard for brand identity? Matching filters, balanced colour palettes and carefully styled flat lays were seen as proof that a business was professional and trustworthy. A clean feed meant you knew what you were doing. In 2026, that polished look has lost most of its power. Social media has shifted, and what once felt aspirational now often feels distant or overly controlled. In its place, content that is imperfect, spontaneous and visibly human is what actually lands. Less showroom, more real life.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
The global pet industry thrives on predictability. Whether you’re developing vet tech or specialised nutrition, these businesses play the long game. For most of us, pets are family. That means the brands we trust have to be reliable.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
Some time last year, we had a discussion in the office: Has Netflix got as big as it’s going to get, or is there more room to expand? And then someone said the following: Mark my words, the next big thing on Netflix will be podcasts. We all laughed at it, what a crazy statement. Why would a film and TV streaming platform host podcasts? Who sits in front of the TV watching a podcast, instead of listening to it when they’re out for a walk or driving, or for background noise while they’re up and moving?
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
When AI first landed, copywriters and brand storytellers everywhere supressed the urge to panic. All the buzz told us that we were about to be replaced. Brand stories would now be told by super computers, and we’d all be redundant by lunchtime. Except that didn’t happen and hasn’t happened…yet.
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
In influencer marketing, it is easy to assume that bigger means better. A large follower count looks impressive and can give the impression of guaranteed reach; however, when you look more closely and consider how audiences actually engage with content, it becomes clear that the biggest influencers are not always the most effective. Choosing creators purely for their numbers can lead to campaigns that seem strong at first glance but can fall flat in practice.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive