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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Remember when a pristine, perfectly curated grid was the gold standard for brand identity? Matching filters, balanced colour palettes and carefully styled flat lays were seen as proof that a business was professional and trustworthy. A clean feed meant you knew what you were doing. In 2026, that polished look has lost most of its power. Social media has shifted, and what once felt aspirational now often feels distant or overly controlled. In its place, content that is imperfect, spontaneous and visibly human is what actually lands. Less showroom, more real life.
The New Definition of Quality on Social Media
The global pet industry thrives on predictability. Whether you’re developing vet tech or specialised nutrition, these businesses play the long game. For most of us, pets are family. That means the brands we trust have to be reliable.
Is American politics making the global pet industry look elsewhere?
Some time last year, we had a discussion in the office: Has Netflix got as big as it’s going to get, or is there more room to expand? And then someone said the following: Mark my words, the next big thing on Netflix will be podcasts. We all laughed at it, what a crazy statement. Why would a film and TV streaming platform host podcasts? Who sits in front of the TV watching a podcast, instead of listening to it when they’re out for a walk or driving, or for background noise while they’re up and moving?
Podcasts on Netflix – A real life example of changing consumer behaviours
When AI first landed, copywriters and brand storytellers everywhere supressed the urge to panic. All the buzz told us that we were about to be replaced. Brand stories would now be told by super computers, and we’d all be redundant by lunchtime. Except that didn’t happen and hasn’t happened…yet.
How to outrun big brand budgets with effective storytelling

Insight and news from our team.

Remember when a pristine, perfectly curated grid was the gold standard for brand identity? Matching filters, balanced colour palettes and carefully styled flat lays were seen as proof that a business was professional and trustworthy. A clean feed meant you knew what you were doing. In 2026, that polished look has lost most of its power. Social media has shifted, and what once felt aspirational now often feels distant or overly controlled. In its place, content that is imperfect, spontaneous and visibly human is what actually lands. Less showroom, more real life.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
The global pet industry thrives on predictability. Whether you’re developing vet tech or specialised nutrition, these businesses play the long game. For most of us, pets are family. That means the brands we trust have to be reliable.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
Some time last year, we had a discussion in the office: Has Netflix got as big as it’s going to get, or is there more room to expand? And then someone said the following: Mark my words, the next big thing on Netflix will be podcasts. We all laughed at it, what a crazy statement. Why would a film and TV streaming platform host podcasts? Who sits in front of the TV watching a podcast, instead of listening to it when they’re out for a walk or driving, or for background noise while they’re up and moving?
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
When AI first landed, copywriters and brand storytellers everywhere supressed the urge to panic. All the buzz told us that we were about to be replaced. Brand stories would now be told by super computers, and we’d all be redundant by lunchtime. Except that didn’t happen and hasn’t happened…yet.
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
In influencer marketing, it is easy to assume that bigger means better. A large follower count looks impressive and can give the impression of guaranteed reach; however, when you look more closely and consider how audiences actually engage with content, it becomes clear that the biggest influencers are not always the most effective. Choosing creators purely for their numbers can lead to campaigns that seem strong at first glance but can fall flat in practice.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
Now it is December, and I’m legitimately allowed to mention the C word, I’ve decided to share my opinion on the most exciting moment in the marketing industry’s calendar, the Christmas ad drop. Every year I look forward to the big Christmas ads, the ones that get everyone talking, debating, sobbing into their mince pies, or even reaching for the sick bag. And while John Lewis and Waitrose sit under the same parent company, this year the two brands couldn’t have taken more different approaches.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
In October Nobull proudly celebrated 25 years of doing what we do best: cutting through the noise, telling stories that matter, and building client brands with honesty, creativity, and passion.
News
February 10, 2023
Steve Carman
Steve Carman
Director
A reminder to all brands, if you want customers to love your product and believe in it, you need to be your first customer. Let’s look at some companies that didn’t just sell their products, they lived them. Their workplaces and cultures embodied exactly what they were trying to deliver to customers.
Insight
February 10, 2023
Chloe Klink
Chloe Klink
Account Manager
Imagine this: instead of typing a question into Google, you open TikTok and search ‘best lunch spots near me’, ‘how to style wide-leg jeans’, or ‘best budget laptop’. That world isn’t coming - it’s already here.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager