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Challenge: A heritage supplement brand, faced growing competition from global players and new entrants. To maintain their foothold and accelerate growth, they aimed to capture more organic traffic across the sales journey, and convert it into customers.
Overview:
We began by addressing the basics:fixing a large number of broken links and 404 errors impacting searchvisibility, along with resolving key Shopify platform issues.
Next, we tackled the geo-targeting problem where US content was appearing in UK searches. With the right proxy settings in place, users now see the right content in the right region.
Finally, we strengthened thin content by creating detailed pillar pages on core topics, positioning them as a trusted resource and supporting steady organic growth.
Results: They achieved sustained year-on-year growth in organic traffic and sales across all page types, out performing competitors in a saturated market.
+80% increase in organic website
+29% increase in keywords ranking positions 1-3
