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Our PR approach
To deliver a standout B2B PR campaign with strong earned media results, we:
- Carried out an on-site visit to understand the facility’s capabilities and identify opportunities for powerful media storytelling.
- Interviewed the Site Manager to build a credible and engaging narrative for trade press.
- Developed a targeted press release and organised a structured media tour to showcase the site first-hand.
- Secured attendance from leading commercial vehicle and logistics publications, including Motor Transport, Commercial Motor, Roadway Magazine, Transport News, Truck & Driver and CV Workshop.
- Hosted journalists at the site and facilitated interviews with key TIP spokespeople.
The results
This proactive, insight-led PR activity delivered one of TIP’s strongest-performing press campaigns to date:
- High-value, in-depth coverage across every outlet that attended.
- Wider amplification through press distribution, increasing reach across the commercial vehicle and logistics media landscape.
- Over £100,000 AVE generated to date.
Further opportunities
The success of the campaign strengthened TIP’s position asan industry authority in trailer refurbishment. As a result, TIP has since beenfeatured in multiple follow-up articles relating to trailer maintenance,compliance and legislation, extending the long-term value of the campaign.
