Objective:
• Increase conversions and improve Return on Ad Spend (ROAS) by 10% year-on-year.
• Campaign spend: £1,500 (3-week campaign)
Solution:
• Full-Funnel Strategy: Mapped the customer journey across awareness, consideration, and conversion phases, ensuring we guided users from discovery to purchase.
• Effective Audience Targeting: Reached both broad and retargeting segments – bringing in new prospects while re-engaging warm audiences and existing customers.
• Tailored Creative Messaging: Tailored ad imagery and messaging to resonate with each target audience, enhancing likeliness of intent to purchase by addressing their needs.
• Ongoing Optimisation: Refined campaign performance in real time, reallocating budget and creative based on what drove the strongest results.
• Insight-Led Learnings: Post-campaign analysis provided valuable insights that informed next steps and future strategy.
Results:
242% ROAS YoY increase
£38.5K Total Revenue
£37K Total ROAS
715 Total Purchases
234% Results YoY Increase
