The Challenge
To launch the 308 putting it on the same footing as Golf with the UK motoring media – showing off the new i-cockpit interior, LED lights and excellent handling dynamics.
Black Hangar film studios, the Aviator hotel and Thruxton karting circuit
The Solution
Meeting at a secret location in a disused hangar in Hampshire, a night drive showed off the LED lights and
new interior layout. Driving the car round the Thruxton go kart track highlighted the car’s handling
The Results
More than 80 journalists were blown away by the car generating coverage highlighting all our key messages which led to the following testimonial :
“...your attention to detail shone through as usual. We have delivered another highly interesting and informative new car launch that will be talked about by journalists for some time....press coverage headlines have all picked up on the car’s key messages which shows your theme worked a treat.”
