Raising the profile of TIP’s new Trailer Refurbishment Centre

Our PR approach

To deliver a standout B2B PR campaign with strong earned media results, we:

• Carried     out an on-site visit to understand the facility’s capabilities and     identify opportunities for powerful media storytelling.
• Interviewed     the Site Manager to build a credible and engaging narrative for trade     press.
• Developed     a targeted press release and organised a structured media tour to showcase     the site first-hand.
• Secured     attendance from leading commercial vehicle and logistics publications,     including Motor Transport, Commercial Motor, Roadway     Magazine, Transport News, Truck & Driver and CV     Workshop.
• Hosted     journalists at the site and facilitated interviews with key TIP     spokespeople.

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The results

This proactive, insight-led PR activity delivered one of TIP’s strongest-performing press campaigns to date:

• High-value,     in-depth coverage across every outlet that attended.
• Wider     amplification through press distribution, increasing reach across the     commercial vehicle and logistics media landscape.
• Over     £100,000 AVE generated to date.

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Further opportunities

The success of the campaign strengthened TIP’s position asan industry authority in trailer refurbishment. As a result, TIP has since beenfeatured in multiple follow-up articles relating to trailer maintenance,compliance and legislation, extending the long-term value of the campaign.