The Nobull brief was to raise brand awareness, increase social following and support product sales of OTTY mattresses.
When we discovered OTTY made a pet bed range for cats and dogs, they'd done little publicity for, we realised this was another way to raise brand awareness and mattress sales - 45% of the UK population own a pet.
Engaging with our carefully curated list of media, bloggers and celebrities with pets we sent them information about the OTTY mattress USPs , an pointed out we had something to improve their pet's night sleep too. Key media targets received a bed for their pet.
The result was extensive reach both in the press and via social media with an intensive influencer and media relations campaign over a three month period. Digital PR included free mentions from @ProfessorGreen 2.07 million Twitter followers and @EmmaKennedy 119K Twitter followers.