The client, a leading provider of salary sacrifice car benefit schemes needed to raise awareness of a taxation issue facing drivers of EV in advance of an upcoming budget announcement.
Engaging with a nationally recognised celebrity spokesman, we partnered with a national broadcasting agency to sell-in a series of interviews on national and local radio stations at peak times. By partnering with an existing industry campaign, we amplified the message across B2B and B2C channels.
With over 2.25 million listeners hearing our client’s message, we generated a national debate on the cause. Following up the broadcast campaign with a press release, we gained national print coverage to further reinforce the message for our client.
With a combined reach of just under 3 million, and an overall ROI of £31.50, the campaign achieved the result the client wanted.