Nobull started working with AATU luxury dog cuisine in February 2021. AATU had had a recent rebrand, but it hadn’t yet defined its brand story, message pillars and tone. Nobull led this project going forwards.
Having worked on Barking Heads/Meowing Heads, Nobull worked with Pet Food UK’s premium dog food brand AATU, to establish their brand story and identity. Managing all influencer and celebrity relations, the community management of all social channels, campaign ideas and strategy input, and the creation of all organic social content and visuals.
Across the 8 month project with AATU, a consistent brand story and organic social content proved to work well with all reports showing increased numbers.