Lypsyl’s iconic lip balm has been around since 1891, the brand name and packaging instantly recognisable but increasingly challenged by a steady influx of lip care competitors.
We devised and managed an exclusive event for print press and influencers to help revitalise the brand and promote a new reformulated range of products.
The Influencer budget was very limited so we targeted micro influencers with string engagement. 35 of them attended and the resulting buzz was picked up by the press and Lypsyl named 'beauty bloggers' favourite'.
The resulting media coverage reached a circulation of 1,374,341, with a PR value of £56,913.