Nobull was briefed by supercar officianado Klaus Zwart to raise awareness of his new Ascari KZ1 in the UK, using this as a conduit to launch his luxury RaceResortAscari, a race track designed as an international resort for supercar owners and as a corporate event venue.
Nobull was selected because of its combined strength in automotive, luxury lifestyle and travel.
Over four years the campaign developed to include the launch of the A10 and Klaus’s race team Ascari.
We positioned Ascari as the ultimate supercar by creating desire through media relations and press trips, in addition to regular news generation in broadsheets and global luxury lifestyle titles. Our work also culminated in the car’s dominance on the track on Top Gear.
Nobull relaunched the Noble M600 with UK motoring and lifestyle media to highlight the brand’s new bespoke approach to building cars and to reinstate the brand as a leading UK supercar brand.