Skin Doctors' new beauty ampoules needed an awareness boost to increase sales. Our brief was to run a fully integrated communications campaign, incorporating traditional PR, social media and blogger outreach.
Focusing on the benefits and quality of ingredients, we adopted a seasonal approach with carefully targeted media. This also involved a celebrity Instagram campaign including Kirsty Gallacher, Dermot O'Leary and the X-Factor MUAs.
We also worked on:
Retailer listing support
Proactive and reactive press office
Competition and product placement
As a result, we achieved ground breaking results across a number of areas. Social media saw a reach of over 1,000,000, with blogger outreach reaching nearly 800,000. We also gained coverage in leading publications including The Daily Express, Now Magazine, Look Magazine, and Love It Magazine.
They were also awarded a win at the OK Beauty Awards in 2016