Although well-established within the B2B media, the client was losing out in brand recognition stakes to competitors on social media. The budget was tight, so a campaign had to be cost effective while increasing views, provoking conversation and ultimately, driving sales.
Leveraging the close knit yet wide reaching personal finance / parenting community on social media, we created an influencer campaign to highlight the benefits of our clients products in both areas.
Working with key influencers across the parenting and personal finance sectors, we drove not only brand recognition for the client, but also helped build a sense of trust in its products via the channels we selected. Share of voice increased by 287% across the selected social channels, and resulted in the direct uptake of a vehicle by an influencer.