Advice

Advice from our talented team of marketeers, journalists & digital specialists
TikTok is a platform that thrives on user engagement, creativity, and interaction. However, with its popularity has come the rise of bots - automated accounts designed to mimic human behaviour, often for malign purposes such as generating fake engagement or spreading spam.
Advice
February 10, 2023
It’s been on the cards for a little while, but the recent threat of a US ban of TikTok can’t be a coincidence, can it? Instagram seems to have speeded up the update of its grid size change, which could, at least in part, be an extra carrot dangled to all those portrait-loving TikTok refugees (if the ban actually happens, obviously).
Advice
February 10, 2023
What exactly is The Algorithm? It’s this looming, everchanging beast that likes to shift and morph into something new just when you think you’ve managed to understand it. Quite simply put, The Algorithm is the coding responsible for what goes viral, what gets pushed out to new people, and what determines how successful your posts are.
Advice
February 10, 2023
Twixmas – the Festive Gap and Chrimbo-limbo – defines that funny time between Christmas and New Year, where everyone forgets what day it is, eats leftovers for every meal, and generally winds down for the year. It’s the time when every single TV show you’ve been meaning to catch up on has a special episode out for the season… and you still don’t really want to watch them.
Advice
February 10, 2023
With the festive season in full swing and the countdown to 2025 already beginning, it’s hard to ignore the sense of urgency that the end of the year brings. People are rushing to tick off items on their holiday bucket lists and reflecting on their resolutions for the New Year. We’ve all heard it: "New Year, New Me." But beyond personal resolutions, what does the arrival of 2025 mean for brands and companies?
Advice
February 10, 2023
Business crises can range from product recall or a scandal, through to more serious scenarios such as employee or customer injury and death. How a brand handles the situation can make or break its reputation. With social media, responding quickly, effectively and transparently has never been more critical. The objective is always to minimise damage to the company’s reputation, and maintain trust.
Advice
February 10, 2023
There’s so many options when it comes to buying a new car, but one could argue that there are too many, which could very easily lead to analysis paralysis. To help, I’ve pulled together a quick guide on the most common ways of buying a car, with all the jargon removed.
Advice
February 10, 2023
The first wave of Christmas ads are officially upon us. For me, it feels like an early start - but I can’t say I’m shocked. After all, my local M&S has had Christmas merchandise out since the end of August, right next to the Halloween pumpkins!
Advice
February 10, 2023
There is something so nostalgic and exciting about bonfire night; getting dressed in warm clothes, putting on your wellies, and going out to enjoy a firework display. However, it is easy to forget that not everyone shares this excitement, as fireworks can also be extremely distressing for our pets.
Advice
February 10, 2023
The UK pet market is a competitive one, with brands big and small all vying for shelf space and attention. The continuing emergence of new and interesting start up brands and products provides even more choice for the pet-adoring consumer.
Advice
February 10, 2023
In the bustling, frantic realm of social media, it often feels like the only way to stand out is by heavily investing in ads, with the aim of reaching the right audience and capturing their fleeting attention.
Advice
February 10, 2023
Taking holiday regularly is all part of managing work life balance. At Nobull we work with health and wellbeing clients as well as specialists in holidays, pets, days out and even sleep experts: our team have top tips of how to use holiday to relax and more.
Advice
February 10, 2023
Considering our team and colleagues’ mental health at work. At Nobull we work with health and wellbeing experts as well as specialists in pets and sleep and personal safety: we reflect on how and why approaches to mental health need to keep changing.
Advice
February 10, 2023
While social media is primarily considered a marketing tool – at least in the first instance, brands that are switched on to their audiences know that these platforms are so much more than that.
Advice
February 10, 2023
The fact that we’ve all been writing since the age 5 should make us experts, right? Not quite. The reality is, writing is one of those undefined skills, that technically we can all do, and AI technology can have a bash at. But it’s tricky to produce original, snappy, human-crafted content well – in a way that has the desired effect.
Advice
February 10, 2023
You could have the greatest product or content in the world, but if your brand offers a poor online user experience, people aren’t going to stick around.
Advice
February 10, 2023
You’ve nailed your short-form content, you’ve jazzed up your reel with a ‘trending’ track and just when you think you’ve got a winning formula for your social media strategy, the goalposts move again. The (great and also incredibly frustrating) thing about social media is that it’s always evolving.
Advice
February 10, 2023
Let’s face it, when it comes to social media content, there’s only one aim – to go viral. Thinking back on some old favourites like ‘Charlie bit my finger’ and ‘David after the dentist’, they all had one thing in common: their short-form format.
Advice
February 10, 2023
Many business owners can be unsure of content marketing, and how much time, effort and resources they want to invest in it. They don’t realise that it can be a secret ingredient to success.
Advice
February 10, 2023
So often in marketing we get hung-up on the numbers – the biggest reach, the most impressions and, while we’d all love Queen Bey to give our brands a shoutout to her 318M Instagram followers – let’s face it, we’re more likely to win the lottery……twice.
Advice
February 10, 2023
What’s in a name? Strong brand recognition can be a priceless asset, capable of conjuring vivid associations that can endure over the decades.
Advice
February 10, 2023
Influencer marketing has developed into a powerful strategy for brands to connect with their target audiences in an authentic and relatable way. Knowing how to work with influencers and leverage the power they have helps give brands the potential to drive engagement, increase brand awareness and boost sales.
Advice
February 10, 2023
This month, Nobull proudly features in Pet Product Marketing, the UK’s leading media platform for pet retailers. As an agency, we believe that marketing isn’t just for the big players and that there are always options to enhance and grow your brand – whatever the size of business.
Advice
February 10, 2023
There are a variety of different tools that companies use to promote their brand. One in particular that has proven to be effective time and time again is user-generated content (UGC).
Advice
February 10, 2023
As a research-obsessed ex-journalist with a penchant for full-on brand immersion, turning my scruffy mutt into an influencer was inevitable.
Advice
February 10, 2023
The move to electric cars, the rEVolution, if you will, is very much upon us. Month-on-month sales of fully electric vehicles are soaring, as the UK’s charging network expands at pace to meet future demand.
Advice
February 10, 2023
As an agency copywriter, writing blogs is a big part of my job. But let me tell you, it's not as easy as it seems. I know what you're thinking: "Just put some words together and hit publish!" If only it were that simple.
Advice
February 10, 2023
If only there was a secret formula to getting your stories published by the media. Bad news…there isn’t. However, there are a few things that you can do to give yourself the best chance of publication.
Advice
February 10, 2023
In its most literal form, thought leadership is defined as ‘the practice of developing important new ways of thinking that influence others’ (Oxford Dictionary). It relies on high-quality information, challenging the status quo, and providing fresh, inspiring points of view. Thought leadership has become an instrumental strategy for B2B comms. Here’s why…
Advice
February 10, 2023
Choosing the right influencers for your marketing campaigns isn’t as straight forward as it might seem. It can be a big challenge, with pitfalls aplenty. Considering influencer marketing is still one of the top forms of digital marketing for ROI, it’s important to make well-formed decisions based on your brand IP and commercial goals.
Advice
February 10, 2023
On social media, algorithms rule. They are what ranks content, based on how likely we are to like it and interact with it. For the LinkedIn user, understanding the way the algorithm works can help extend your brand reach. It doesn’t guarantee that every post you write will go viral, but by being more strategic about your posting, you can certainly increase your chance of wider exposure.‍
Advice
February 10, 2023
In short, SEO refers to the process of improving your site’s visibility when people search for your business, or products/services relating to you. It can be pretty daunting, especially if you’re unsure where to begin. So, let’s discuss the basics and our best advice for getting started.
Advice
February 10, 2023
TikTok is the fastest-growing social media platform on Earth with its addictively punchy content covering everything from amusing memes to informative ‘how to’ videos. However, popularity on TikTok is not guaranteed with clips of cats falling off coffee tables all too ready to drown-out your content.
Advice
February 10, 2023
A journalist’s Inbox is always full. So, it’s vitally important that any press release is engaging enough to get you noticed in a maelstrom of marketing messages.
Advice
February 10, 2023
COVID-19 is a bit rubbish, actually it is a lot rubbish for many millions of people globally. Aside from the huge strain on the NHS and the human cost, the economic fallout is likely to be catastrophic for almost every sector, in particular the travel, tourism and hospitality industries.
Advice
February 10, 2023
October was Breast Cancer Awareness Month, a busy time for Nobull client, SEBO. Earlier this year, the award-winning vacuum cleaner brand launched the first of two new upright models, exclusively designed and created to raise funds for the charity.
Advice
February 10, 2023
Health Unwrapped was the brainchild of one of creative sessions with the client, where our lovely Head of Content, Liz, came up with the ingenious idea of working alongside a host of experts and influencers that were already brand advocates to create unique, relevant and informative podcast content.
Advice
February 10, 2023
It’s been Nobull’s job to bring authentic brand messages to life in ways that resonate with real-life consumers. And community is a key factor.
Advice
February 10, 2023
Commercial vehicles are more important now than ever before, but as payload grows, so too does legislation and the consequences of falling foul. Failing to prepare is preparing to fail…
Advice
February 10, 2023