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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

For years, the internet ran on clickbait. Headlines like ‘You Won’t Believe What Happened Next’ or ‘This Simple Trick Changed Everything’ lured us into articles that almost always delivered far less than they promised. But times are changing. In 2025, the web-savvy audience is no longer falling for it and in many cases, they’re skipping the click altogether.
Is this the end of clickbait?
Ever since electric cars came onto the scene, there’s been an ongoing debate about whether you should still be buying a new petrol or diesel vehicle. 10 years ago, the answer was fairly easy: while there were obvious environmental benefits to driving a zero-emission vehicle, the infrastructure wasn’t in place, the upfront costs were too high, and the choice was too limited for Team Electric to win much support.
Is it worth buying a petrol or diesel car in 2025?
Nowadays, as meetings happen from kitchen tables and billion-dollar deals are signed electronically, many of us worry face-to-face interaction is ancient history. But as we’re becoming more digitised, something contradictory is happening — the value of in-person human connection is actually rising.
Why face-to-face connection is valued more than ever
For years, LinkedIn was the platform you visited when you needed to update your job title, connect with colleagues, or scroll through congratulatory posts about promotions. It was functional, professional, and - in the eyes of many - a little predictable.
LinkedIn’s Quiet Evolution: From Résumés to Relevance

Insight and news from our team.

A recent report* named WhatsApp as the nation’s favourite social media platform, followed by Facebook, Instagram and TikTok, with the app formerly known as Twitter in fourth place. With 57 million social media users in the UK alone, social platforms are constantly competing for attention. Existing channels are always evolving, with new ones in development vying to be the next big thing.
Insight
February 10, 2023
What’s in a name? Strong brand recognition can be a priceless asset, capable of conjuring vivid associations that can endure over the decades.
Advice
February 10, 2023
Influencer marketing has developed into a powerful strategy for brands to connect with their target audiences in an authentic and relatable way. Knowing how to work with influencers and leverage the power they have helps give brands the potential to drive engagement, increase brand awareness and boost sales.
Advice
February 10, 2023
Hand’s up who knows what a stoma is? If you’d asked me this question about a decade ago, I wouldn’t have had a clue. Granted I work in healthcare marcomms but I’m still confident that many more people now know what a stoma bag is than did 10 years ago.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
This month, Nobull proudly features in Pet Product Marketing, the UK’s leading media platform for pet retailers. As an agency, we believe that marketing isn’t just for the big players and that there are always options to enhance and grow your brand – whatever the size of business.
Advice
February 10, 2023
First came the internet, then social media and now, with the Metaverse, entire virtual worlds. From Ariana Grande performing virtual concerts in Fortnite’s Metaverse, to this year’s Metaverse Fashion week, which saw 60+ global brands, artists and designers coming together to showcase their collections, digital spaces and virtual activations – it seems everyone is getting in on the Metaverse action.
News
February 10, 2023
There are a variety of different tools that companies use to promote their brand. One in particular that has proven to be effective time and time again is user-generated content (UGC).
Advice
February 10, 2023
The electric revolution is going on all around us with vehicles of every discipline looking to achieve zero tailpipe emissions – the majority of which are electric.
Insight
February 10, 2023
Car manufacturers know how to make cars… an obvious statement, or at least it has been for the past 100 years of combustion. As we move into a world of electrification, the traditional pecking orders are being broken down by one thing… battery technology.
Insight
February 10, 2023