Insight

Insight from our in-house marketing industry experts
The past three years have seen a dramatic shift in the way we work and interact, with remote working and virtual meetings becoming the norm. However, as the days of lockdown are (hopefully) behind us, we shouldn’t underestimate the enormous benefits of working in the office with our teams, face-to-face meetings and networking, and attending real-life events. In marketing and communications, where collaboration, innovation, and personal connections are key, the return to in-person interaction is particularly significant.
Insight
February 10, 2023
A recent report* named WhatsApp as the nation’s favourite social media platform, followed by Facebook, Instagram and TikTok, with the app formerly known as Twitter in fourth place. With 57 million social media users in the UK alone, social platforms are constantly competing for attention. Existing channels are always evolving, with new ones in development vying to be the next big thing.
Insight
February 10, 2023
Hand’s up who knows what a stoma is? If you’d asked me this question about a decade ago, I wouldn’t have had a clue. Granted I work in healthcare marcomms but I’m still confident that many more people now know what a stoma bag is than did 10 years ago.
Insight
February 10, 2023
The electric revolution is going on all around us with vehicles of every discipline looking to achieve zero tailpipe emissions – the majority of which are electric.
Insight
February 10, 2023
Car manufacturers know how to make cars… an obvious statement, or at least it has been for the past 100 years of combustion. As we move into a world of electrification, the traditional pecking orders are being broken down by one thing… battery technology.
Insight
February 10, 2023
As humans, we thrive on storytelling. We are programmed to listen to stories and tell them. Why? Because people remember stories better than they remember most other things. Stories make you feel something.
Insight
February 10, 2023
Nearly one in three UK-based humans is now classified as obese, the highest proportion in Europe besides Malta and Turkey. Meantime, almost half of the nation’s dog owners (48%) are obsessing over whether their pets are getting the right amount of exercise every day, according to new research commissioned by Nobull client, YuMOVE, the UK's no.1 vet-recommended joint supplement brand.*
Insight
February 10, 2023
ChatGPT amassed more than 100 million users within two months of launching (Reuters) and yet it’s still shrouded in controversy, begging the question, should we be embracing it or, rather, keeping it at arm’s length?
Insight
February 10, 2023
We were set the challenge of breaking an official world record by our client IVECO to help promote the launch of its new eLCV.
Insight
February 10, 2023
Gen Z is a digitally savvy generation unlike any other. Having never known a world without it, social media is integrated into the world of Gen Z and is a leading source of communication. Born between 1995 and 2010, when it comes to doing business with brands, Gen Z generally prefers to support brands that have values and ethics they agree with.
Insight
February 10, 2023
Much in the same way that the invention of the automobile saved the horse from a life of heavy labour and set them free to be enjoyed (in the main) as a leisure pursuit, can the autonomous vehicle save the keen driver?
Insight
February 10, 2023
Raleigh recently announced the relaunch of its iconic Chopper bike. I had a violet Mark 2 Chopper for my 10th birthday and while it wasn’t the fastest bike or the best handling it was by far the coolest, with off the scale street cred.
Insight
February 10, 2023
As humans, we are emotionally led, and these emotions have the power to influence and drive purchasing decisions. Brand storytelling is no longer a nice to have. With the capacity to emotionally engage an audience, build trust, increase brand loyalty and drive conversion, it’s a vital component of any marketing strategy.
Insight
February 10, 2023
Incorporating influencer marketing into your strategy can add real long-term value to your brand, but it’s important to consider who to work with before jumping in at the deep end.
Insight
February 10, 2023
The world of F1 is all about peak performance, but some of these engineering innovations eventually trickle down to the road cars we all drive. Tyler reports on what it’s actually like to drive a real Formula 1 car.
Insight
February 10, 2023
Ocado is continuing to expand its flourishing fleet of Compressed Natural Gas fuelled IVECO Stralis NP (Natural Power) trucks.
Insight
February 10, 2023