To increase the share of voice for this leading car benefits provider, improving cut-through in an ever more crowded sector. While being the best established operator in car benefits provision, the client was increasingly being overshadowed by newcomers to the field.
We created a complete communications plan including press releases, market commentary, thought leadership blogs, SEO content, social media, award entries and an annual research report. We highlighted the brand’s environmental credentials, as well as expertise in benefits provision.
Within 12 months, we had increased the share of voice by more than 150%. In generating a steady stream of pertinent market commentary and news stories, the client had become an established thought leader in its field.