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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

2025 Q1 is wrapped up, and while many stuck to the safe lane, a few brands swerved off-road — and we’re here for every unhinged minute of it. It’s time to zoom in on the campaigns that really deserve more attention. Think outside the box? Honestly, the box is long gone. We’re in a post-box era now — no limits, no rules, just vibes. Let’s go.
Q1 2025 wrapped — and these brands did not come to play
The global car industry has long been a complex web of international trade, with manufacturers and suppliers relying on cross-border commerce to keep production running smoothly. Over the years, trade tariffs and political decisions have shaped the landscape, potentially none quite so profoundly as those being issued by a U.S. President who seems to be reshaping trade policy on a daily basis.
How Trump’s tariffs could impact the UK car industry
The world of veterinary medicine is constantly evolving, with new treatments and technologies emerging to help improve the health and quality of life for our furry companions. One of the latest innovations capturing attention is the development of fast loss injections for dogs, which are designed to help manage obesity and promote healthier weight loss in canines.
Ozempic for dogs. Would you sign up your mutt?
TikTok is a platform that thrives on user engagement, creativity, and interaction. However, with its popularity has come the rise of bots - automated accounts designed to mimic human behaviour, often for malign purposes such as generating fake engagement or spreading spam.
How to spot a TikTok bot

Insight and news from our team.

I met Canva for the first time in 2018 and we’ve been inseparable ever since. I’m totally into the relationship and I can’t see it ending anytime soon.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
Let’s face it, when it comes to social media content, there’s only one aim – to go viral. Thinking back on some old favourites like ‘Charlie bit my finger’ and ‘David after the dentist’, they all had one thing in common: their short-form format.
Advice
February 10, 2023
Many business owners can be unsure of content marketing, and how much time, effort and resources they want to invest in it. They don’t realise that it can be a secret ingredient to success.
Advice
February 10, 2023
So often in marketing we get hung-up on the numbers – the biggest reach, the most impressions and, while we’d all love Queen Bey to give our brands a shoutout to her 318M Instagram followers – let’s face it, we’re more likely to win the lottery……twice.
Advice
February 10, 2023
The past three years have seen a dramatic shift in the way we work and interact, with remote working and virtual meetings becoming the norm. However, as the days of lockdown are (hopefully) behind us, we shouldn’t underestimate the enormous benefits of working in the office with our teams, face-to-face meetings and networking, and attending real-life events. In marketing and communications, where collaboration, innovation, and personal connections are key, the return to in-person interaction is particularly significant.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
A recent report* named WhatsApp as the nation’s favourite social media platform, followed by Facebook, Instagram and TikTok, with the app formerly known as Twitter in fourth place. With 57 million social media users in the UK alone, social platforms are constantly competing for attention. Existing channels are always evolving, with new ones in development vying to be the next big thing.
Insight
February 10, 2023
What’s in a name? Strong brand recognition can be a priceless asset, capable of conjuring vivid associations that can endure over the decades.
Advice
February 10, 2023
Influencer marketing has developed into a powerful strategy for brands to connect with their target audiences in an authentic and relatable way. Knowing how to work with influencers and leverage the power they have helps give brands the potential to drive engagement, increase brand awareness and boost sales.
Advice
February 10, 2023
Hand’s up who knows what a stoma is? If you’d asked me this question about a decade ago, I wouldn’t have had a clue. Granted I work in healthcare marcomms but I’m still confident that many more people now know what a stoma bag is than did 10 years ago.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director