The past three years have seen a dramatic shift in the way we work and interact, with remote working and virtual meetings becoming the norm. However, as the days of lockdown are (hopefully) behind us, we shouldn’t underestimate the enormous benefits of working in the office with our teams, face-to-face meetings and networking, and attending real-life events. In marketing and communications, where collaboration, innovation, and personal connections are key, the return to in-person interaction is particularly significant.
• Collaborating breeds creativity
In marketing we thrive on ideas, brainstorming, and innovation. While virtual meetings and remote work have their place, nothing can match the energy and buzz that comes from in-person collaboration. Being in the same room with colleagues and clients can spark ideas and encourage spontaneous conversations that often lead to breakthroughs. When you're physically present, it's easier to bounce ideas off one another, visualise concepts, and gauge the immediate reactions, all leading to more creativity.
• Building Authentic Relationships
For us relationships with our clients are paramount. Face-to-face meetings allow for a more personal and authentic connection that virtual interactions just can’t replicate. It shows clients that they are valued partners and, in an industry, where client satisfaction is central, this personal touch is very important. Also, you can’t share a decent cuppa, slice of cake or glass of wine via Teams!
• Learning from Physical Events
As marketing professionals, we have always benefitted from conferences, trade shows, and networking events as valuable opportunities to learn, share and meet inspiring people. Attending physical events provides a chance to meet new contacts, discover the latest industry trends, and gain fresh perspectives. Plus getting out and about is good for the soul, sitting behind a computer all day can stifle creativity, so here at Nobull we’re all trying to venture out into the world at least twice a month to feed our curiosity.
• Hybrid Working: Striking the Balance
Hybrid working offers the best of both worlds for us at Nobull. This approach acknowledges the many advantages of in person working, while still accommodating the flexibility that remote work provides. Personally, I prefer the buzz of the office and to bounce ideas off my colleagues. However, I appreciate others, specifically our team of copywriters, like nothing more than putting on their headphones, drowning out the noise and getting their genius flowing - and arguably it is easier for them to get in the ‘zone’ when working alone. The wide range of B2C and B2B clients we have means many of our copywriters are switching between very varied, and often technical, topics so the need for clear head space is vital.
The unique creative sparks that fly during in-person collaboration, the invaluableness of face-to-face interaction with clients, and the insights gained from physical events are all essential components for creativity. But the hybrid working model, which combines the best of both worlds, allows us to embrace these benefits while providing our team with the flexibility they need to continue to deliver fantastic work for our clients.
For Nobull the future is indeed a hybrid one, where personal connections and innovation coexist with remote work, ensuring that we continue to thrive and adapt in a rapidly changing world.