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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Now it is December, and I’m legitimately allowed to mention the C word, I’ve decided to share my opinion on the most exciting moment in the marketing industry’s calendar, the Christmas ad drop. Every year I look forward to the big Christmas ads, the ones that get everyone talking, debating, sobbing into their mince pies, or even reaching for the sick bag. And while John Lewis and Waitrose sit under the same parent company, this year the two brands couldn’t have taken more different approaches.
John Lewis vs Waitrose: the battle of the 2025 Christmas Adverts
In October Nobull proudly celebrated 25 years of doing what we do best: cutting through the noise, telling stories that matter, and building client brands with honesty, creativity, and passion.
Celebrating 25 Years of Straight-Talking Marketing
A reminder to all brands, if you want customers to love your product and believe in it, you need to be your first customer. Let’s look at some companies that didn’t just sell their products, they lived them. Their workplaces and cultures embodied exactly what they were trying to deliver to customers.
Be Your First Customer: The Secret Behind Truly Great Brands
Imagine this: instead of typing a question into Google, you open TikTok and search ‘best lunch spots near me’, ‘how to style wide-leg jeans’, or ‘best budget laptop’. That world isn’t coming - it’s already here.
Why Gen Z searching on TikTok changes everything

Insight and news from our team.

I met Canva for the first time in 2018 and we’ve been inseparable ever since. I’m totally into the relationship and I can’t see it ending anytime soon.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
Let’s face it, when it comes to social media content, there’s only one aim – to go viral. Thinking back on some old favourites like ‘Charlie bit my finger’ and ‘David after the dentist’, they all had one thing in common: their short-form format.
Advice
February 10, 2023
Many business owners can be unsure of content marketing, and how much time, effort and resources they want to invest in it. They don’t realise that it can be a secret ingredient to success.
Advice
February 10, 2023
So often in marketing we get hung-up on the numbers – the biggest reach, the most impressions and, while we’d all love Queen Bey to give our brands a shoutout to her 318M Instagram followers – let’s face it, we’re more likely to win the lottery……twice.
Advice
February 10, 2023
The past three years have seen a dramatic shift in the way we work and interact, with remote working and virtual meetings becoming the norm. However, as the days of lockdown are (hopefully) behind us, we shouldn’t underestimate the enormous benefits of working in the office with our teams, face-to-face meetings and networking, and attending real-life events. In marketing and communications, where collaboration, innovation, and personal connections are key, the return to in-person interaction is particularly significant.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
A recent report* named WhatsApp as the nation’s favourite social media platform, followed by Facebook, Instagram and TikTok, with the app formerly known as Twitter in fourth place. With 57 million social media users in the UK alone, social platforms are constantly competing for attention. Existing channels are always evolving, with new ones in development vying to be the next big thing.
Insight
February 10, 2023
What’s in a name? Strong brand recognition can be a priceless asset, capable of conjuring vivid associations that can endure over the decades.
Advice
February 10, 2023
Influencer marketing has developed into a powerful strategy for brands to connect with their target audiences in an authentic and relatable way. Knowing how to work with influencers and leverage the power they have helps give brands the potential to drive engagement, increase brand awareness and boost sales.
Advice
February 10, 2023
Hand’s up who knows what a stoma is? If you’d asked me this question about a decade ago, I wouldn’t have had a clue. Granted I work in healthcare marcomms but I’m still confident that many more people now know what a stoma bag is than did 10 years ago.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director