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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Now it is December, and I’m legitimately allowed to mention the C word, I’ve decided to share my opinion on the most exciting moment in the marketing industry’s calendar, the Christmas ad drop. Every year I look forward to the big Christmas ads, the ones that get everyone talking, debating, sobbing into their mince pies, or even reaching for the sick bag. And while John Lewis and Waitrose sit under the same parent company, this year the two brands couldn’t have taken more different approaches.
John Lewis vs Waitrose: the battle of the 2025 Christmas Adverts
In October Nobull proudly celebrated 25 years of doing what we do best: cutting through the noise, telling stories that matter, and building client brands with honesty, creativity, and passion.
Celebrating 25 Years of Straight-Talking Marketing
A reminder to all brands, if you want customers to love your product and believe in it, you need to be your first customer. Let’s look at some companies that didn’t just sell their products, they lived them. Their workplaces and cultures embodied exactly what they were trying to deliver to customers.
Be Your First Customer: The Secret Behind Truly Great Brands
Imagine this: instead of typing a question into Google, you open TikTok and search ‘best lunch spots near me’, ‘how to style wide-leg jeans’, or ‘best budget laptop’. That world isn’t coming - it’s already here.
Why Gen Z searching on TikTok changes everything

Insight and news from our team.

As humans, we are emotionally led, and these emotions have the power to influence and drive purchasing decisions. Brand storytelling is no longer a nice to have. With the capacity to emotionally engage an audience, build trust, increase brand loyalty and drive conversion, it’s a vital component of any marketing strategy.
Insight
February 10, 2023
Getting men to talk about their health, especially ‘taboo’ conditions, is notoriously challenging. And that’s no cliché. Eight in 10 men would choose to endure an illness rather than seek help – and 39% have let symptoms get to the point where the pain is “unbearable”, at which point they had no choice but to visit their GP, according to a survey of 2,000 men by private health provider and insurer, Bupa.
News
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
The debate around EVs is raging – what’s going on? Mr Bean has gone in to bat against EVs, and my LinkedIn is suddenly all about one big debate which I’ve watched unfold over the last three days. It’s been fascinating to see both sides of the argument stand up and make their points, if at times a little shouty (welcome to social media in 2023).
News
February 10, 2023
Choosing the right influencers for your marketing campaigns isn’t as straight forward as it might seem. It can be a big challenge, with pitfalls aplenty. Considering influencer marketing is still one of the top forms of digital marketing for ROI, it’s important to make well-formed decisions based on your brand IP and commercial goals.
Advice
February 10, 2023
On social media, algorithms rule. They are what ranks content, based on how likely we are to like it and interact with it. For the LinkedIn user, understanding the way the algorithm works can help extend your brand reach. It doesn’t guarantee that every post you write will go viral, but by being more strategic about your posting, you can certainly increase your chance of wider exposure.‍
Advice
February 10, 2023
Incorporating influencer marketing into your strategy can add real long-term value to your brand, but it’s important to consider who to work with before jumping in at the deep end.
Insight
February 10, 2023
In short, SEO refers to the process of improving your site’s visibility when people search for your business, or products/services relating to you. It can be pretty daunting, especially if you’re unsure where to begin. So, let’s discuss the basics and our best advice for getting started.
Advice
February 10, 2023
Nobull’s newly refurbished service menu offers clients a comprehensive range of services, including production projects, of which include client filming days.
News
February 10, 2023
TikTok is the fastest-growing social media platform on Earth with its addictively punchy content covering everything from amusing memes to informative ‘how to’ videos. However, popularity on TikTok is not guaranteed with clips of cats falling off coffee tables all too ready to drown-out your content.
Advice
February 10, 2023