Browse Blog:
News
Insight
Advice
Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Q4 can be one of the most important periods of the year for brands. Black Friday, Cyber Monday, Christmas gifting and the general increase in consumer spending can create huge opportunities. But with increased demand comes increased competition, rising media costs and much less room for error. The brands that perform best in Q4 aren't necessarily the ones that spend the most. They're the ones that prepare early. So, what should you actually be doing now to make sure your paid media is ready?
How to Prepare Your Paid Media Strategy for Q4? 10 must haves to get the most out the of the Q4 period
CPA is one of the most commonly used metrics in paid media. And for good reason. If the objective is to generate conversions, understanding how much we're paying for each one is incredibly valuable. But the problem comes when we start treating CPA as the ultimate measure of success for every campaign. Not every campaign is designed to drive an immediate conversion. And not every customer journey starts with someone searching for a product and clicking ‘buy’.
Why CPA isn’t the only metric that matters in paid media
When eBay partnered with Love Island in 2022, it wasn't just another sponsorship. It was a bold marketing move that challenged the fast fashion industry and put pre-loved clothing in the spotlight. As Love Island's first-ever Pre-Loved Fashion Partner, eBay set out to raise awareness of sustainable fashion, grow its fashion marketplace, and change how consumers think about buying second-hand clothing. Three years on, it's safe to say the partnership has been a huge success.
Why eBay's Love Island Partnership Is a Marketing Dream Come True

Insight and news from our team.

Imagine this: instead of typing a question into Google, you open TikTok and search ‘best lunch spots near me’, ‘how to style wide-leg jeans’, or ‘best budget laptop’. That world isn’t coming - it’s already here.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
In an era where most carmakers are racing to electrify, Lamborghini has signalled it will continue running high-performance combustion engines for at least the next decade. Chief executive Stephan Winkelmann says its customers still crave “the sound and the emotion” of a petrol engine, and that hybrid power – rather than full electrification – is the immediate path forward.
News
February 10, 2023
George Birch
George Birch
Account Director
Rabbits are one of Britain’s most familiar and loved animals. Soft, gentle, and often a child’s first encounter with wildlife, they are treated as symbols of innocence and fun. But as we have learned working with the Rabbit Welfare Association & Fund (RWAF), the reality behind many UK farm park experiences is very different.
News
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
The Renters’ Rights Bill, bringing in big changes to private renting in England and Wales, is set to become law after passing its final stage in the House of Commons. If you are a renter and a pet owner, you will know that it includes new protections, offering owners more power to request permission to keep their pets in rented homes. And that has got to be good news.
News
February 10, 2023
Liz Stout
Liz Stout
Comms Director
AI can do an infinite number of tasks, in the marketing arena this includes anything and everything from analysing data and generating content to pulling together a full marketing strategy in less than three seconds. From predictive analytics to automated campaign execution, AI has certainly transformed how businesses approach marketing.
Insight
February 10, 2023
Kally Witcher
Kally Witcher
Senior Associate Director
If you've spent more than five minutes on TikTok, you've probably noticed something strange: it really gets you. Whether you’re into fantasy novels, DIY home hacks, gym routines, astrology, or recipes that involve entirely too much cheese, TikTok serves it to you on a silver platter. Enter the world of segmented “-Toks”: BookTok, FoodTok, GymTok, CleanTok, PlantTok… you name it, there’s a niche for it.
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
In a world dominated by digital, it’s easy to assume that ‘traditional’ advertising - such as linear TV, radio, out-of-home - would have faded into the background. After all, social platforms offer hyper-targeting, instant analytics, and endless creative formats. And yet, year after year, linear ads continue to hold their ground. In fact, for certain campaigns, they’re still the gold standard. So what is the secret strength of linear advertising, and what lessons can digital advertisers - especially in social - take from its resilience?
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
Move over, man’s best friend - Britain’s cats are quietly (and smugly) claiming the crown. For years, dogs have reigned supreme as the nation’s number one companion. But new data from The Times shows that cat products now outsell dog products by almost a third. Yes, you read that right: the feline uprising has begun. And for pet brands, this isn’t just a curious cultural shift - it’s a business opportunity with claws.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
During a week when we have celebrated World EV Day, I thought I would share my experience of 42 months of EV ownership experience, first with a Tesla Model 3 and then with a BMW iX. The biggest challenge with the brand-new Tesla I leased on a 6-month subscription was getting the speed limiter turned off from its 26mph. Luckily a trip to Heathrow Tesla resolved that issue and help set the car up, just like you would a phone or computer.
Insight
February 10, 2023
Steve Carman
Steve Carman
Director