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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

AI can do an infinite number of tasks, in the marketing arena this includes anything and everything from analysing data and generating content to pulling together a full marketing strategy in less than three seconds. From predictive analytics to automated campaign execution, AI has certainly transformed how businesses approach marketing.
Humans still outperform in crafting effective marketing strategies
If you've spent more than five minutes on TikTok, you've probably noticed something strange: it really gets you. Whether you’re into fantasy novels, DIY home hacks, gym routines, astrology, or recipes that involve entirely too much cheese, TikTok serves it to you on a silver platter. Enter the world of segmented “-Toks”: BookTok, FoodTok, GymTok, CleanTok, PlantTok… you name it, there’s a niche for it.
TikTok segmentation: Cool communities or content echo chambers?
In a world dominated by digital, it’s easy to assume that ‘traditional’ advertising - such as linear TV, radio, out-of-home - would have faded into the background. After all, social platforms offer hyper-targeting, instant analytics, and endless creative formats. And yet, year after year, linear ads continue to hold their ground. In fact, for certain campaigns, they’re still the gold standard. So what is the secret strength of linear advertising, and what lessons can digital advertisers - especially in social - take from its resilience?
The secret strength of linear advertising in a digital world
Move over, man’s best friend - Britain’s cats are quietly (and smugly) claiming the crown. For years, dogs have reigned supreme as the nation’s number one companion. But new data from The Times shows that cat products now outsell dog products by almost a third. Yes, you read that right: the feline uprising has begun. And for pet brands, this isn’t just a curious cultural shift - it’s a business opportunity with claws.
Why cats are becoming Britain’s favourite pet

Insight and news from our team.

It’s been on the cards for a little while, but the recent threat of a US ban of TikTok can’t be a coincidence, can it? Instagram seems to have speeded up the update of its grid size change, which could, at least in part, be an extra carrot dangled to all those portrait-loving TikTok refugees (if the ban actually happens, obviously).
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
What I love about PR is that no two days are ever the same. Now, having worked in the industry for almost nine years, it’s true to say that no two jobs are ever the same either. This means that whenever you’re joining a new company, you never really know what to expect. How is the team structured? What are their preferred methods? Do they have decent coffee?
News
February 10, 2023
We’re officially halfway through the 2020s (horrid thought), and to celebrate, I’d like to share a few of my hopes and wishes for cars that we might (but probably won’t) see before the decade is out. Some are more possible than others, but I’m remaining hopeful for all of them!
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
What exactly is The Algorithm? It’s this looming, everchanging beast that likes to shift and morph into something new just when you think you’ve managed to understand it. Quite simply put, The Algorithm is the coding responsible for what goes viral, what gets pushed out to new people, and what determines how successful your posts are.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
Twixmas – the Festive Gap and Chrimbo-limbo – defines that funny time between Christmas and New Year, where everyone forgets what day it is, eats leftovers for every meal, and generally winds down for the year. It’s the time when every single TV show you’ve been meaning to catch up on has a special episode out for the season… and you still don’t really want to watch them.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
With the festive season in full swing and the countdown to 2025 already beginning, it’s hard to ignore the sense of urgency that the end of the year brings. People are rushing to tick off items on their holiday bucket lists and reflecting on their resolutions for the New Year. We’ve all heard it: "New Year, New Me." But beyond personal resolutions, what does the arrival of 2025 mean for brands and companies?
Advice
February 10, 2023
Chloe Klink
Chloe Klink
Account Manager
As we approach the end of the year, it’s time to think of what really brought us joy this year: memes. There’s plenty of choose from, so here’s a whistlestop tour of the past 12 months, as told by viral moments.
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
Dogs have long been considered ‘man’s best friend’ or indeed a woman’s – I can vouch for the fact that my dog Margot by far prefers me to my partner, however hard he tries to win her affections. But let’s face it, in the UK they’ve become much, much more than that. They’re cherished family members, loyal companions, and even emotional support systems.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
There’s no doubt that Christmas movies are an essential part of the holiday season. From Love Actually to The Grinch, Home Alone to The Polar Express, these films are beloved staples - nostalgic, festive, and widely celebrated for their timeless popularity. Yet, there’s one Christmas movie that’s often overlooked: Klaus, the Netflix Original released in 2019. Hands down, it’s the best (and most underrated) holiday movie out there not only for its exceptional storytelling, but also for reminding us about the power of emotionally resonant content in connecting with a wider audience.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager