Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

February 10, 2023

Liz Stout

Latest Articles

AI can do an infinite number of tasks, in the marketing arena this includes anything and everything from analysing data and generating content to pulling together a full marketing strategy in less than three seconds. From predictive analytics to automated campaign execution, AI has certainly transformed how businesses approach marketing.

Humans still outperform in crafting effective marketing strategies

If you've spent more than five minutes on TikTok, you've probably noticed something strange: it really gets you. Whether you’re into fantasy novels, DIY home hacks, gym routines, astrology, or recipes that involve entirely too much cheese, TikTok serves it to you on a silver platter. Enter the world of segmented “-Toks”: BookTok, FoodTok, GymTok, CleanTok, PlantTok… you name it, there’s a niche for it.

TikTok segmentation: Cool communities or content echo chambers?

In a world dominated by digital, it’s easy to assume that ‘traditional’ advertising - such as linear TV, radio, out-of-home - would have faded into the background. After all, social platforms offer hyper-targeting, instant analytics, and endless creative formats. And yet, year after year, linear ads continue to hold their ground. In fact, for certain campaigns, they’re still the gold standard. So what is the secret strength of linear advertising, and what lessons can digital advertisers - especially in social - take from its resilience?

The secret strength of linear advertising in a digital world

Move over, man’s best friend - Britain’s cats are quietly (and smugly) claiming the crown. For years, dogs have reigned supreme as the nation’s number one companion. But new data from The Times shows that cat products now outsell dog products by almost a third. Yes, you read that right: the feline uprising has begun. And for pet brands, this isn’t just a curious cultural shift - it’s a business opportunity with claws.

Why cats are becoming Britain’s favourite pet

Insight and news from our team.

I tend to liken my first day at a new job to my first day of school - the process of meeting new people, remembering new names, finding your way round a new building. It’s very nerve wracking!

February 10, 2023

My First Week with the Nobull Team

Find out more about our new team member Jesse

Jesse Staines

Social & Content Manager

A leading newspaper dubbed it ‘The Day the World Stood Still’ as flights, hospital surgeries, trains, banking, and more shuddered to a halt. Some 8.5 million computer systems malfunctioned when a corrupt CrowdStrike security update was automatically downloaded by many key IT infrastructures. As infinitely empowering as today’s technology is, this incident clearly highlights how vulnerable our connected world is.

February 10, 2023

What next for CrowdStrike after global IT tsunami?

What next for CrowdStrike after global IT tsunami?

Having attended two of the UK’s largest commercial vehicle shows recently, I have seen for myself the huge investment that is well underway to help operators on their Net Zero journey.

February 10, 2023

The complexity and opportunities for commercial vehicle operators of moving to a Net Zero future

Nobull’s MD Steve Carman looks at the complexity and opportunities for commercial vehicle operators of moving to a Net Zero future

Steve Carman

Capri – a byword for 60s/70s four-wheeled charisma – is another. However, pitchforks are being raised and torches lit as the automotive scene marches on Ford after the debut of a reborn Capri at the Goodwood Festival of Speed.

February 10, 2023

The new Ford Capri: Hero or Heretic?

Red post boxes, a nice ‘cuppa’ tea, and roast dinners. Three absolute pillars of British culture that if altered, would likely result in civil war.

It's not magic (sadly)—it's all about knowing your audience. Increasingly, audience data is the secret superpower for creating engaging written content.

February 10, 2023

Why understanding your Audience is the best tool at a Writer's disposal.

Ever wonder why some content just clicks with readers while other blogs, social post or newsletter can fall a little flat?

Its messaging has always been simple, visual, and brilliantly aspirational. However, the launch of its most recent iPad Pro has caused an exceptional amount of controversy. On this occasion, the tech giant, so famed for its innovation, made a creative faux pas.

February 10, 2023

Did Apple hit a bum-note with new iPad ad?

Apple is the Master of Marketing, with its class-leading products propelling it onwards to be one of the highest worth companies in the world.

Truth is that some business can benefit from using those little symbols and faces in their comms, but before you go wild, there are more than a few factors to consider. The following might feel obvious (don’t reach for the rolled eyes emoji) but you’d be surprised.

February 10, 2023

World Emoji Day – but should businesses use them?

There’s no doubt they can score high on cringe factor but most of us still can’t resist an emoji…or ten. But what about using them in business?

Liz Stout

Being a lover of a clever creative, I’ve given you a run down of my three favourite Grand Prix winners and why, IMHO, they deserved the coveted gongs amongst stiff competition…..enjoy!

February 10, 2023

My Top 3 Winners from This Year’s Cannes Lions

Last month, the great and the good from the global advertising industry descended on Cannes for the prestigious Lions Awards.

Kally Carder

Senior Associate Director

February 10, 2023

Brand Activation Masterclass

How do you turn a fan into a loyal customer…. ?