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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Every year, Crufts draws thousands of dog lovers, breeders, and owners to the NEC and to their TV screens. I’m one of them and I must admit it’s one of the highlights of my year. Crufts is an event steeped in tradition and prestige, and it showcases amazing dogs and people doing amazing things. Yet alongside all the glamour, skill and fun, there’s controversy that follows it every year – and this year, the debate seemed louder than ever.
Crufts controversy & canine welfare: Why the big debate isn’t going away
In recent years, the advertising landscape has been dominated by digital. Social media, search ads, and streaming platforms have become the go-to channels for many brands. Yet, in a world where digital ads can be skipped, scrolled past, or blocked entirely, OOH advertising (out-of-home) is making a major comeback.
Why OOH advertising is thriving - and the campaigns that prove it
Transitioning to electric vehicles (EVs) is a hot topic across the board at the moment. With technology advancement in cars, and rapidly improving charging infrastructure, and when you look into it, you might be more ready to switch to an EV than you previously thought.
Are you EV ready?
The BVRLA has reported that the UK’s salary sacrifice fleet has surpassed 200,000 vehicles for the first time, with 83% fully electric vehicles (EVs) and 14% plug-in hybrids. For many organisations, the ability to offer a new car benefit to all employees has been a major driver behind the success of salary sacrifice schemes. These programmes not only support employee recruitment and retention, but also provide staff with access to a brand-new, fully maintained and insured vehicle in one of the most tax-efficient ways available, particularly when choosing an EV.
As the UK’s salary sacrifice fleet surpasses 200,000 vehicles, how can providers differentiate in an increasingly competitive market?

Insight and news from our team.

As an agency copywriter, writing blogs is a big part of my job. But let me tell you, it's not as easy as it seems. I know what you're thinking: "Just put some words together and hit publish!" If only it were that simple.
Advice
February 10, 2023
If only there was a secret formula to getting your stories published by the media. Bad news…there isn’t. However, there are a few things that you can do to give yourself the best chance of publication.
Advice
February 10, 2023
ChatGPT amassed more than 100 million users within two months of launching (Reuters) and yet it’s still shrouded in controversy, begging the question, should we be embracing it or, rather, keeping it at arm’s length?
Insight
February 10, 2023
We were set the challenge of breaking an official world record by our client IVECO to help promote the launch of its new eLCV.
Insight
February 10, 2023
Gen Z is a digitally savvy generation unlike any other. Having never known a world without it, social media is integrated into the world of Gen Z and is a leading source of communication. Born between 1995 and 2010, when it comes to doing business with brands, Gen Z generally prefers to support brands that have values and ethics they agree with.
Insight
February 10, 2023
Much in the same way that the invention of the automobile saved the horse from a life of heavy labour and set them free to be enjoyed (in the main) as a leisure pursuit, can the autonomous vehicle save the keen driver?
Insight
February 10, 2023
In its most literal form, thought leadership is defined as ‘the practice of developing important new ways of thinking that influence others’ (Oxford Dictionary). It relies on high-quality information, challenging the status quo, and providing fresh, inspiring points of view. Thought leadership has become an instrumental strategy for B2B comms. Here’s why…
Advice
February 10, 2023
Lemon8 is the (relatively) new social platform that’s providing another way to boost a brand’s marketing and outreach efforts. And while it’s not yet challenging the almighty marketing power of Instagram and TikTok, it’s gaining momentum, particularly among Gen Z users.
News
February 10, 2023
Liz Stout
Liz Stout
Comms Director
Raleigh recently announced the relaunch of its iconic Chopper bike. I had a violet Mark 2 Chopper for my 10th birthday and while it wasn’t the fastest bike or the best handling it was by far the coolest, with off the scale street cred.
Insight
February 10, 2023
Steve Carman
Steve Carman
Director