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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

For years, the internet ran on clickbait. Headlines like ‘You Won’t Believe What Happened Next’ or ‘This Simple Trick Changed Everything’ lured us into articles that almost always delivered far less than they promised. But times are changing. In 2025, the web-savvy audience is no longer falling for it and in many cases, they’re skipping the click altogether.
Is this the end of clickbait?
Ever since electric cars came onto the scene, there’s been an ongoing debate about whether you should still be buying a new petrol or diesel vehicle. 10 years ago, the answer was fairly easy: while there were obvious environmental benefits to driving a zero-emission vehicle, the infrastructure wasn’t in place, the upfront costs were too high, and the choice was too limited for Team Electric to win much support.
Is it worth buying a petrol or diesel car in 2025?
Nowadays, as meetings happen from kitchen tables and billion-dollar deals are signed electronically, many of us worry face-to-face interaction is ancient history. But as we’re becoming more digitised, something contradictory is happening — the value of in-person human connection is actually rising.
Why face-to-face connection is valued more than ever
For years, LinkedIn was the platform you visited when you needed to update your job title, connect with colleagues, or scroll through congratulatory posts about promotions. It was functional, professional, and - in the eyes of many - a little predictable.
LinkedIn’s Quiet Evolution: From Résumés to Relevance

Insight and news from our team.

This week, we saw the unveiling of the new Labour government’s first budget. With public sector spending and tax increases taking the limelight, here are four takeaways for drivers from the budget.
Advice
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
In the spirit of Halloween, I’ve been reminiscing about the (very) few horror movies I've mustered the courage to watch in my life - one standout being the 2024 sensation Long Legs. While I usually get swept up in the marketing of horror films without ever actually pressing play because I’m too scared to watch them, I couldn’t resist Long Legs. Its unique and powerful promotional campaign caught my attention… that, and the fact my horror fanatic friend made me watch it with them!
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
Social media has become a cornerstone of marketing, with it being the primary way of communicating and connecting with consumers. Being able to interact with consumers and establishing a sense of camaraderie between them and the brand is where UGC comes in!
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
Let’s talk about why having a curated brand presence is essential in today's digital world. When you break it down to the fundamentals, it's all about effective brand positioning. Clearly defining what makes your brand unique and how you set yourself apart from the competition.
Insight
February 10, 2023
Chloe Klink
Chloe Klink
Account Manager
Drool is the Derby-based, family-run business that’s serious about dog nutrition. We caught up with founder, Shaun Richards, to find out why making ‘healthy’ more accessible is his top priority.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
The UK pet market is a competitive one, with brands big and small all vying for shelf space and attention. The continuing emergence of new and interesting start up brands and products provides even more choice for the pet-adoring consumer.
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
Over the past few years, a significant cultural shift has emerged in the drinking habits of Generation Z. Unlike previous generations, Gen Z is increasingly turning away from alcohol, prioritising their health, mental well-being, and social-consciousness over traditional drinking culture.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
In the bustling, frantic realm of social media, it often feels like the only way to stand out is by heavily investing in ads, with the aim of reaching the right audience and capturing their fleeting attention.
Advice
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
The scariest career change of my life
News
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager