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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

For generations, learning to drive has been a milestone of independence. It’s the moment young people gain the freedom to travel for work, education, and social life without relying on parents, buses, taxis or Ubers. For many young people, especially those that live outside major cities, driving isn’t a luxury, it’s a necessity.
Shortages, long delays and rising costs - the test system is failing learner drivers
Angine de Poitrine is a Canadian rock duo who cover (and I really do mean cover) themselves in black and white polka dots, wear extravagant papier-mache masks, and play the most insane music you’ve ever heard.
What does a polka-dotted alien rock duo teach us about AI?
For years, digital marketing was built around a relatively simple goal, to get users to click. SEO strategies were built around ranking highly enough on Google to drive traffic to your website but now that model is changing rapidly.
Brands need to adapt as zero-click search is swiftly redefining marketing
If you have scrolled through social media lately, you have probably noticed something odd. Brands sound familiar. It might be a supermarket tweeting in lowercase with dry humour, or a skincare brand joking about the Sunday Scaries. Either way, one thing is clear: brands are no longer just selling products, they are trying to sound like people.
Why Brands Are Talking Like People (and Sometimes Failing)

Insight and news from our team.

The world of tech has long been captivated by the enigmatic innovator Elon Musk and his ventures. Perhaps his most audacious project yet is Neuralink, a company that seeks to merge human consciousness with artificial intelligence. As I was researching Neuralink it sometimes felt more like the plot to a horror film rather than a groundbreaking technological advance, but I’ll leave it to you to make up your own mind…..
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
While social media is primarily considered a marketing tool – at least in the first instance, brands that are switched on to their audiences know that these platforms are so much more than that.
Advice
February 10, 2023
With global warming, pollution, deforestation and the hole in the ozone layer, the environmental crisis is spiralling. Brands are coming under increasing fire for their ‘green credentials’, facing constant pressure to minimise their carbon footprint, reduce waste and pave the way for a more sustainable future. But are these efforts all they’re cut out to be?
Insight
February 10, 2023
Customer feedback isn’t always 100% positive, and that’s ok. Things only become tricky when the reports are overwhelmingly negative, at which point you have two choices… Defend your position and maintain that your customers are wrong – not a good look – or take any criticism constructively.
Insight
February 10, 2023
At Nobull, we’re animal-loving creatives, who love to transform great ideas into commercial successes. So, we’ve jumped at the opportunity to become fully fledged Pet Industry Federation members.
News
February 10, 2023
We all raised a glass at Nobull when we heard that Nissan was seizing production of its LEAF EV.
News
February 10, 2023
Steve Carman
Steve Carman
Director
The fact that we’ve all been writing since the age 5 should make us experts, right? Not quite. The reality is, writing is one of those undefined skills, that technically we can all do, and AI technology can have a bash at. But it’s tricky to produce original, snappy, human-crafted content well – in a way that has the desired effect.
Advice
February 10, 2023
While big budgets have the power to propel a distinctly average product, clever ideas developed with indomitable passion and authenticity can still guarantee success in the pet space. An innovative product created and developed by a dog-loving mother and daughter team, Dogmatic offers an effective solution to a very common issue.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
Keeping your finger on the pulse of current trends is an important factor to successful content creation and campaigns. For our portfolio of automotive clients, that means keeping in the loop when it comes to buying habits, government regulation, the adoption of EVs, and knowing all about the latest products that hit the market. Taking a step back, here are our top 5 automotive trends you need to know about.
Insight
February 10, 2023