My First Week At Nobull

Starting a new job always comes with a mix of nerves and excitement. However, as soon as I stepped into the office, that all disappeared. The whole team is so lovely and welcoming, making you feel like a part of the team on day one. Since joining no day has been the same with constant support from the team.

Since graduating from university in 2024, I have worked exclusively in paid advertising at a large agency. This experience has given me a strong foundation in paid media, helping me develop key skills while also teaching me what I do and don't enjoy about marketing. At my previous agency, I worked across a wide range of sectors, including over-50s life insurance, fitted wardrobes, e-commerce, and charities. While I enjoyed the variety, I've found myself particularly drawn to e-commerce, especially within the health and wellbeing sector. I'm also excited by Nobull's diverse client mix, particularly its work within the pet industry. Although I haven't had the opportunity to work with pet brands before, it's an area I'm genuinely interested in. Plus, seeing plenty of adorable animals in campaign creative every day certainly wouldn't hurt! Alongside my role, I completed my Level 4 Chartered Institute of Marketing (CIM) qualification. This strengthened my understanding of core marketing principles while also developing important professional skills such as time management, prioritisation, and balancing multiple responsibilities. It also reinforced the importance of maintaining a healthy work-life balance by making time for activities that help me recharge.

What draws me to paid advertising side of marketing is the opportunity to combine creativity with data to deliver measurable results. I enjoy seeing companies take bold, unexpected approaches that capture people's attention and stand out. It's exciting to be part of campaigns that not only drive strong results but also leave clients genuinely happy. I also enjoy the challenge of thinking outside the box to reach new audiences. Every business is different, so I find it rewarding to develop creative strategies and messaging that connect with the right people in meaningful ways. Whether it's experimenting with new ad formats, testing different audience segments, or finding what copy works best to grab people’s attention. One of my favourite parts of the process is the testing and optimisation phase. I enjoy analysing performance data, discovering what works and what doesn't, and using those insights to improve campaign results. It's fascinating to see how different messaging, visuals, and creative hooks resonate with different audiences and industries. Being able to continuously learn, adapt, and improve campaigns is what makes paid advertising such a dynamic and rewarding field for me.

I can't wait to jump in at Nobull, get to know our clients, support the growth of their paid social activity, and help them achieve amazing results.