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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Take Your Dog to Work Day happens on 20th June and has fast become more than just a chance to snap adorable office selfies. It’s now part of a growing trend that reflects just how deeply pets are woven into modern life and how companies are beginning to recognise their emotional importance. From boosting morale to lowering stress levels, bringing pets into the workplace has become a tangible way to enhance employee well-being and job satisfaction.
Take Your Dog to Work Day
When it comes to brands, 'cancel culture' tends to reflect collective consumer backlash in response to actions, statements, affiliations, or internal practices that are seen as offensive, exploitative, or misaligned with public values. This backlash can take many forms - from mass unfollowing to viral hashtag movements and demands for accountability from company leadership. While public backlash poses a threat to a brand's reputation, it also presents a pivotal opportunity - a chance to listen, reflect, and become a more conscious brand.
From Cancelled to Conscious: How Brands Can Evolve Through Public Backlash
There seems to be a new car announced or launched on a daily basis at the moment. It’s unsurprising, when you consider just how many manufacturers there are on the scene, but there is also a growing number of new cars that have something I think has been missing for several years: a bit of personality.
New cars are finally getting the missing piece
Last week, Fortnite took a step into the great unknown (the dark side, if you will) by adding an AI chatbot of Darth Vader into its Star Wars season of the game. Each game, one player or team will be able to have Darth Vader join their squad, who will not only help them in combat, but will also have an AI-driven conversation with them.
Has Fortnite’s AI blunder taught us anything?

Insight and news from our team.

Keeping your finger on the pulse of current trends is an important factor to successful content creation and campaigns. For our portfolio of automotive clients, that means keeping in the loop when it comes to buying habits, government regulation, the adoption of EVs, and knowing all about the latest products that hit the market. Taking a step back, here are our top 5 automotive trends you need to know about.
Insight
February 10, 2023
It has been all over the news, the subject of many tea-time debates, and has given rise to increased action from both the public and government. The Post Office scandal is dominating the news cycle with the injustice of sub-postmasters being wrongly convicted thrust into the public consciousness after ITV’s Mr Bates versus the Post Office drama.
Insight
February 10, 2023
You could have the greatest product or content in the world, but if your brand offers a poor online user experience, people aren’t going to stick around.
Advice
February 10, 2023
You’ve nailed your short-form content, you’ve jazzed up your reel with a ‘trending’ track and just when you think you’ve got a winning formula for your social media strategy, the goalposts move again. The (great and also incredibly frustrating) thing about social media is that it’s always evolving.
Advice
February 10, 2023
Every year we vow to go the gym, read more and to go to bed earlier – but this year, in addition to setting the usual personal goals (which we’ll no doubt break by mid-January), we’re turning our attention to work-based resolutions at Nobull.
Insight
February 10, 2023
I met Canva for the first time in 2018 and we’ve been inseparable ever since. I’m totally into the relationship and I can’t see it ending anytime soon.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
Let’s face it, when it comes to social media content, there’s only one aim – to go viral. Thinking back on some old favourites like ‘Charlie bit my finger’ and ‘David after the dentist’, they all had one thing in common: their short-form format.
Advice
February 10, 2023
Many business owners can be unsure of content marketing, and how much time, effort and resources they want to invest in it. They don’t realise that it can be a secret ingredient to success.
Advice
February 10, 2023
So often in marketing we get hung-up on the numbers – the biggest reach, the most impressions and, while we’d all love Queen Bey to give our brands a shoutout to her 318M Instagram followers – let’s face it, we’re more likely to win the lottery……twice.
Advice
February 10, 2023