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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

AI can do an infinite number of tasks, in the marketing arena this includes anything and everything from analysing data and generating content to pulling together a full marketing strategy in less than three seconds. From predictive analytics to automated campaign execution, AI has certainly transformed how businesses approach marketing.
Humans still outperform in crafting effective marketing strategies
If you've spent more than five minutes on TikTok, you've probably noticed something strange: it really gets you. Whether you’re into fantasy novels, DIY home hacks, gym routines, astrology, or recipes that involve entirely too much cheese, TikTok serves it to you on a silver platter. Enter the world of segmented “-Toks”: BookTok, FoodTok, GymTok, CleanTok, PlantTok… you name it, there’s a niche for it.
TikTok segmentation: Cool communities or content echo chambers?
In a world dominated by digital, it’s easy to assume that ‘traditional’ advertising - such as linear TV, radio, out-of-home - would have faded into the background. After all, social platforms offer hyper-targeting, instant analytics, and endless creative formats. And yet, year after year, linear ads continue to hold their ground. In fact, for certain campaigns, they’re still the gold standard. So what is the secret strength of linear advertising, and what lessons can digital advertisers - especially in social - take from its resilience?
The secret strength of linear advertising in a digital world
Move over, man’s best friend - Britain’s cats are quietly (and smugly) claiming the crown. For years, dogs have reigned supreme as the nation’s number one companion. But new data from The Times shows that cat products now outsell dog products by almost a third. Yes, you read that right: the feline uprising has begun. And for pet brands, this isn’t just a curious cultural shift - it’s a business opportunity with claws.
Why cats are becoming Britain’s favourite pet

Insight and news from our team.

Journalists have seen every angle of love, hate, respect, and slander over the years, but from a public relations perspective we need every single one of them. Print media has been on the decline over the last 20 years due to a variety of issues; cost, impact to the environment, and more recently, Covid-19 pushing more towards digital media.
Insight
February 10, 2023
Short form videos have become increasingly popular and important for brands throughout the years. Different social platforms are continuously adjusting to fit in with the popular trend. For example, YouTube developing their ‘shorts’ category, where videos can range from 15 to 60 seconds in the same portrait format as Instagram reels and TikTok’s.
Insight
February 10, 2023
In today's fast-paced digital landscape, consumers interact with brands across a myriad of platforms. From social media to email, print media to mobile apps, the touchpoints are numerous and varied, navigating this complexity to ensure seamless messaging, it is crucial to have a well-aligned omnichannel marketing strategy – and here’s why it matters.
Insight
February 10, 2023
It has been one of the biggest talking points of the 2024 elections, but how on Earth did a critical decision lead to the Prime Minister’s campaign having a soggy start? From a PR perspective, it feels like a classic case of overthinking leading to inaction, where something as simple as an umbrella could have saved Rishi’s Day.
Insight
February 10, 2023
Taking holiday regularly is all part of managing work life balance. At Nobull we work with health and wellbeing clients as well as specialists in holidays, pets, days out and even sleep experts: our team have top tips of how to use holiday to relax and more.
Advice
February 10, 2023
Considering our team and colleagues’ mental health at work. At Nobull we work with health and wellbeing experts as well as specialists in pets and sleep and personal safety: we reflect on how and why approaches to mental health need to keep changing.
Advice
February 10, 2023
Apple is globally recognised as one of the world’s premier tech companies, delivering iconic products such as the iPhone, iPod and MacBook. However, the big Apple news is that its next venture, an autonomous electric car, has been scrapped after 10 years of development and a reported $1,000,000,000 spent.
Insight
February 10, 2023
The world of tech has long been captivated by the enigmatic innovator Elon Musk and his ventures. Perhaps his most audacious project yet is Neuralink, a company that seeks to merge human consciousness with artificial intelligence. As I was researching Neuralink it sometimes felt more like the plot to a horror film rather than a groundbreaking technological advance, but I’ll leave it to you to make up your own mind…..
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
While social media is primarily considered a marketing tool – at least in the first instance, brands that are switched on to their audiences know that these platforms are so much more than that.
Advice
February 10, 2023