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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

The car industry is changing, there’s no doubt about it. With demand for electric cars on the rise and the numbered days of the ICE (internal combustion engine) growing shorter, we’re also seeing waves of new car brands launching in the UK, and they’re becoming more common on the roads too.
Does brand loyalty in cars mean anything anymore?
The transition to cleaner energy sources in the transportation sector has been a key focus in the UK as part of its broader strategy to reduce carbon emissions and tackle air pollution. Bio Compressed Natural Gas (CNG) has emerged as a promising alternative to diesel, gaining traction among operators, particularly now more choice is available, and the refuelling infrastructure continues to improve.
CNG is the viable clean fuel alternative to diesel argues Steve Carman, Nobull’s MD
For years, the internet ran on clickbait. Headlines like ‘You Won’t Believe What Happened Next’ or ‘This Simple Trick Changed Everything’ lured us into articles that almost always delivered far less than they promised. But times are changing. In 2025, the web-savvy audience is no longer falling for it and in many cases, they’re skipping the click altogether.
Is this the end of clickbait?
Ever since electric cars came onto the scene, there’s been an ongoing debate about whether you should still be buying a new petrol or diesel vehicle. 10 years ago, the answer was fairly easy: while there were obvious environmental benefits to driving a zero-emission vehicle, the infrastructure wasn’t in place, the upfront costs were too high, and the choice was too limited for Team Electric to win much support.
Is it worth buying a petrol or diesel car in 2025?

Insight and news from our team.

So often in marketing we get hung-up on the numbers – the biggest reach, the most impressions and, while we’d all love Queen Bey to give our brands a shoutout to her 318M Instagram followers – let’s face it, we’re more likely to win the lottery……twice.
Advice
February 10, 2023
The past three years have seen a dramatic shift in the way we work and interact, with remote working and virtual meetings becoming the norm. However, as the days of lockdown are (hopefully) behind us, we shouldn’t underestimate the enormous benefits of working in the office with our teams, face-to-face meetings and networking, and attending real-life events. In marketing and communications, where collaboration, innovation, and personal connections are key, the return to in-person interaction is particularly significant.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
A recent report* named WhatsApp as the nation’s favourite social media platform, followed by Facebook, Instagram and TikTok, with the app formerly known as Twitter in fourth place. With 57 million social media users in the UK alone, social platforms are constantly competing for attention. Existing channels are always evolving, with new ones in development vying to be the next big thing.
Insight
February 10, 2023
What’s in a name? Strong brand recognition can be a priceless asset, capable of conjuring vivid associations that can endure over the decades.
Advice
February 10, 2023
Influencer marketing has developed into a powerful strategy for brands to connect with their target audiences in an authentic and relatable way. Knowing how to work with influencers and leverage the power they have helps give brands the potential to drive engagement, increase brand awareness and boost sales.
Advice
February 10, 2023
Hand’s up who knows what a stoma is? If you’d asked me this question about a decade ago, I wouldn’t have had a clue. Granted I work in healthcare marcomms but I’m still confident that many more people now know what a stoma bag is than did 10 years ago.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
This month, Nobull proudly features in Pet Product Marketing, the UK’s leading media platform for pet retailers. As an agency, we believe that marketing isn’t just for the big players and that there are always options to enhance and grow your brand – whatever the size of business.
Advice
February 10, 2023
First came the internet, then social media and now, with the Metaverse, entire virtual worlds. From Ariana Grande performing virtual concerts in Fortnite’s Metaverse, to this year’s Metaverse Fashion week, which saw 60+ global brands, artists and designers coming together to showcase their collections, digital spaces and virtual activations – it seems everyone is getting in on the Metaverse action.
News
February 10, 2023
There are a variety of different tools that companies use to promote their brand. One in particular that has proven to be effective time and time again is user-generated content (UGC).
Advice
February 10, 2023