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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Transitioning to electric vehicles (EVs) is a hot topic across the board at the moment. With technology advancement in cars, and rapidly improving charging infrastructure, and when you look into it, you might be more ready to switch to an EV than you previously thought.
Are you EV ready?
The BVRLA has reported that the UK’s salary sacrifice fleet has surpassed 200,000 vehicles for the first time, with 83% fully electric vehicles (EVs) and 14% plug-in hybrids. For many organisations, the ability to offer a new car benefit to all employees has been a major driver behind the success of salary sacrifice schemes. These programmes not only support employee recruitment and retention, but also provide staff with access to a brand-new, fully maintained and insured vehicle in one of the most tax-efficient ways available, particularly when choosing an EV.
As the UK’s salary sacrifice fleet surpasses 200,000 vehicles, how can providers differentiate in an increasingly competitive market?
Remember when a pristine, perfectly curated grid was the gold standard for brand identity? Matching filters, balanced colour palettes and carefully styled flat lays were seen as proof that a business was professional and trustworthy. A clean feed meant you knew what you were doing. In 2026, that polished look has lost most of its power. Social media has shifted, and what once felt aspirational now often feels distant or overly controlled. In its place, content that is imperfect, spontaneous and visibly human is what actually lands. Less showroom, more real life.
The New Definition of Quality on Social Media
The global pet industry thrives on predictability. Whether you’re developing vet tech or specialised nutrition, these businesses play the long game. For most of us, pets are family. That means the brands we trust have to be reliable.
Is American politics making the global pet industry look elsewhere?

Insight and news from our team.

There are a variety of different tools that companies use to promote their brand. One in particular that has proven to be effective time and time again is user-generated content (UGC).
Advice
February 10, 2023
The electric revolution is going on all around us with vehicles of every discipline looking to achieve zero tailpipe emissions – the majority of which are electric.
Insight
February 10, 2023
Car manufacturers know how to make cars… an obvious statement, or at least it has been for the past 100 years of combustion. As we move into a world of electrification, the traditional pecking orders are being broken down by one thing… battery technology.
Insight
February 10, 2023
As a research-obsessed ex-journalist with a penchant for full-on brand immersion, turning my scruffy mutt into an influencer was inevitable.
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
The move to electric cars, the rEVolution, if you will, is very much upon us. Month-on-month sales of fully electric vehicles are soaring, as the UK’s charging network expands at pace to meet future demand.
Advice
February 10, 2023
As humans, we thrive on storytelling. We are programmed to listen to stories and tell them. Why? Because people remember stories better than they remember most other things. Stories make you feel something.
Insight
February 10, 2023
Nearly one in three UK-based humans is now classified as obese, the highest proportion in Europe besides Malta and Turkey. Meantime, almost half of the nation’s dog owners (48%) are obsessing over whether their pets are getting the right amount of exercise every day, according to new research commissioned by Nobull client, YuMOVE, the UK's no.1 vet-recommended joint supplement brand.*
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
As an agency copywriter, writing blogs is a big part of my job. But let me tell you, it's not as easy as it seems. I know what you're thinking: "Just put some words together and hit publish!" If only it were that simple.
Advice
February 10, 2023
If only there was a secret formula to getting your stories published by the media. Bad news…there isn’t. However, there are a few things that you can do to give yourself the best chance of publication.
Advice
February 10, 2023