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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Take Your Dog to Work Day happens on 20th June and has fast become more than just a chance to snap adorable office selfies. It’s now part of a growing trend that reflects just how deeply pets are woven into modern life and how companies are beginning to recognise their emotional importance. From boosting morale to lowering stress levels, bringing pets into the workplace has become a tangible way to enhance employee well-being and job satisfaction.
Take Your Dog to Work Day
When it comes to brands, 'cancel culture' tends to reflect collective consumer backlash in response to actions, statements, affiliations, or internal practices that are seen as offensive, exploitative, or misaligned with public values. This backlash can take many forms - from mass unfollowing to viral hashtag movements and demands for accountability from company leadership. While public backlash poses a threat to a brand's reputation, it also presents a pivotal opportunity - a chance to listen, reflect, and become a more conscious brand.
From Cancelled to Conscious: How Brands Can Evolve Through Public Backlash
There seems to be a new car announced or launched on a daily basis at the moment. It’s unsurprising, when you consider just how many manufacturers there are on the scene, but there is also a growing number of new cars that have something I think has been missing for several years: a bit of personality.
New cars are finally getting the missing piece
Last week, Fortnite took a step into the great unknown (the dark side, if you will) by adding an AI chatbot of Darth Vader into its Star Wars season of the game. Each game, one player or team will be able to have Darth Vader join their squad, who will not only help them in combat, but will also have an AI-driven conversation with them.
Has Fortnite’s AI blunder taught us anything?

Insight and news from our team.

It’s been a busy summer so far at Nobull, with lots of new client wins and project launches, below are just some highlights……
News
February 10, 2023
COVID-19 is a bit rubbish, actually it is a lot rubbish for many millions of people globally. Aside from the huge strain on the NHS and the human cost, the economic fallout is likely to be catastrophic for almost every sector, in particular the travel, tourism and hospitality industries.
Advice
February 10, 2023
October was Breast Cancer Awareness Month, a busy time for Nobull client, SEBO. Earlier this year, the award-winning vacuum cleaner brand launched the first of two new upright models, exclusively designed and created to raise funds for the charity.
Advice
February 10, 2023
Health Unwrapped was the brainchild of one of creative sessions with the client, where our lovely Head of Content, Liz, came up with the ingenious idea of working alongside a host of experts and influencers that were already brand advocates to create unique, relevant and informative podcast content.
Advice
February 10, 2023
IVECO designs, manufactures and markets a wide range of light vans and medium and heavy commercial vehicles, off-road trucks, and specialist vehicles.
News
February 10, 2023
Ocado is continuing to expand its flourishing fleet of Compressed Natural Gas fuelled IVECO Stralis NP (Natural Power) trucks.
Insight
February 10, 2023
It’s been Nobull’s job to bring authentic brand messages to life in ways that resonate with real-life consumers. And community is a key factor.
Advice
February 10, 2023
Commercial vehicles are more important now than ever before, but as payload grows, so too does legislation and the consequences of falling foul. Failing to prepare is preparing to fail…
Advice
February 10, 2023