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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

AI can do an infinite number of tasks, in the marketing arena this includes anything and everything from analysing data and generating content to pulling together a full marketing strategy in less than three seconds. From predictive analytics to automated campaign execution, AI has certainly transformed how businesses approach marketing.
Humans still outperform in crafting effective marketing strategies
If you've spent more than five minutes on TikTok, you've probably noticed something strange: it really gets you. Whether you’re into fantasy novels, DIY home hacks, gym routines, astrology, or recipes that involve entirely too much cheese, TikTok serves it to you on a silver platter. Enter the world of segmented “-Toks”: BookTok, FoodTok, GymTok, CleanTok, PlantTok… you name it, there’s a niche for it.
TikTok segmentation: Cool communities or content echo chambers?
In a world dominated by digital, it’s easy to assume that ‘traditional’ advertising - such as linear TV, radio, out-of-home - would have faded into the background. After all, social platforms offer hyper-targeting, instant analytics, and endless creative formats. And yet, year after year, linear ads continue to hold their ground. In fact, for certain campaigns, they’re still the gold standard. So what is the secret strength of linear advertising, and what lessons can digital advertisers - especially in social - take from its resilience?
The secret strength of linear advertising in a digital world
Move over, man’s best friend - Britain’s cats are quietly (and smugly) claiming the crown. For years, dogs have reigned supreme as the nation’s number one companion. But new data from The Times shows that cat products now outsell dog products by almost a third. Yes, you read that right: the feline uprising has begun. And for pet brands, this isn’t just a curious cultural shift - it’s a business opportunity with claws.
Why cats are becoming Britain’s favourite pet

Insight and news from our team.

Every month, Nobull interviews an innovative voice from the world of pets for leading trade mag, Pet Product Marketing. We got chatting to the team at PAWD drinks, who are changing the way that canines get their daily vits…
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
CarFest, the annual celebration where rubber meets rock ‘n’ roll, returned from August 23rd to 25th, bringing together families, car enthusiasts, and thrill-seekers for an unforgettable weekend.
Insight
February 10, 2023
Chloe Klink
Chloe Klink
Account Manager
Starting a new job in a new country is always an adventure, and my first week at Nobull has been no exception. If an office were like a bar, Nobull definitely has a diverse selection of "liquors" to suit any taste.
News
February 10, 2023
Chloe Klink
Chloe Klink
Account Manager
On the 18th of August, Dog lovers everywhere gathered for the NAKEDDOG Summer Festival - an event which can only be described as a tail-wagging success!
News
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
It’s always a bit nerve-wracking when you start a new job, you’re never quite sure what to expect when you walk in on your first day, meeting new people, navigating a new building. For me it was especially nerve wracking because joining the Nobull team was a huge career change, but it was one I was ready for.
News
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
The world of cars is a rich tapestry of forms and functions. There are fast ones, big ones, off-road ones, and convertibles ones. You name it, there’s a flavour of car for you
Insight
February 10, 2023
One of the many jewels in the ‘summer of sport’ we are all enjoying is undoubtedly the 2024 Olympic Games in Paris. While the headlines will revolve around the national heroes doing battle in their discipline of choice, the opening ceremony is often worth of many column inches.
Insight
February 10, 2023
If there is one thing that makes the Nobull team happy it’s pets. The next thing that we all agree on is that good marketing should be celebrated and that is why we are sponsoring the 2024 Pet Industry Federation Awards Marketing Campaign of the Year.
News
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
I shudder as I write this piece, as it goes against every fibre of my being to argue for anything other than unfettered access to performance motoring for anyone that wants it. The idea of a nanny-state overseeing drivers in their daily motoring or cobweb-clearing weekend blasts is one that strikes fear into the hearts of keen drivers anywhere, myself included. And yet, here we are.
Insight
February 10, 2023