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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Every year, Crufts draws thousands of dog lovers, breeders, and owners to the NEC and to their TV screens. I’m one of them and I must admit it’s one of the highlights of my year. Crufts is an event steeped in tradition and prestige, and it showcases amazing dogs and people doing amazing things. Yet alongside all the glamour, skill and fun, there’s controversy that follows it every year – and this year, the debate seemed louder than ever.
Crufts controversy & canine welfare: Why the big debate isn’t going away
In recent years, the advertising landscape has been dominated by digital. Social media, search ads, and streaming platforms have become the go-to channels for many brands. Yet, in a world where digital ads can be skipped, scrolled past, or blocked entirely, OOH advertising (out-of-home) is making a major comeback.
Why OOH advertising is thriving - and the campaigns that prove it
Transitioning to electric vehicles (EVs) is a hot topic across the board at the moment. With technology advancement in cars, and rapidly improving charging infrastructure, and when you look into it, you might be more ready to switch to an EV than you previously thought.
Are you EV ready?
The BVRLA has reported that the UK’s salary sacrifice fleet has surpassed 200,000 vehicles for the first time, with 83% fully electric vehicles (EVs) and 14% plug-in hybrids. For many organisations, the ability to offer a new car benefit to all employees has been a major driver behind the success of salary sacrifice schemes. These programmes not only support employee recruitment and retention, but also provide staff with access to a brand-new, fully maintained and insured vehicle in one of the most tax-efficient ways available, particularly when choosing an EV.
As the UK’s salary sacrifice fleet surpasses 200,000 vehicles, how can providers differentiate in an increasingly competitive market?

Insight and news from our team.

One minute everyone's obsessed with coastal cowgirl vibes, the next it’s all about mob wife glam or tomato girl summer. If that sentence made you raise an eyebrow, welcome to the whiplash world of micro trends, those blink-and-you-miss-it aesthetics and obsessions that explode on social media, dominate your feed for a few weeks (or sometimes only days), and then disappear without a trace.
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
If you've ever stopped mid-scroll to comment “What is this??” or share something ridiculous with a friend purely to mock it, you’ve fallen into the trap. Don’t worry, we all have. It’s called rage bait, and in 2025, it’s everywhere. From TikTok to LinkedIn, rage bait is dominating our feeds. It’s not always about shock value or controversy – sometimes it’s as simple as a typo, a mispronunciation, or someone using a kitchen appliance in a hilariously wrong way (Nigella’s infamous “mee-cro-wah-vay,” anyone?).
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
The UK automotive sector is in the midst of a digital transformation - and at the heart of it is a shift in how people research and buy cars online. Gone are the days when prospective buyers simply Googled a few reviews and browsed AutoTrader listings. In 2025, the journey begins - and often ends - with AI-driven search experiences like Google’s Search Generative Experience (SGE), ChatGPT-powered browsing, and voice-enabled discovery.
News
February 10, 2023
Liz Stout
Liz Stout
Comms Director
The UEFA Women’s Euro 2025 has officially kicked off in Switzerland, and the country is well behind the Lionesses, as they look to take back-to-back titles. But while some of the world’s best players take centre pitch, the tournament has been an interesting marketing case study for international sport. Women’s football has undergone a cultural shift over the past decade. Its marketing is one that’s progressive, values-first and led by fan-centric engagement. For this year’s Euros, brands, marketers and rights-holders have built a completely unique campaign strategy that focuses on Women’s football in its own right, and not just a bolt-on to the men’s game.
Insight
February 10, 2023
George Birch
George Birch
Senior Account Manager
For years, businesses have chased Google's algorithm, optimising every inch of their websites for SEO in the hope of climbing to the top of search results. But while everyone's been laser-focused on traditional search engines, a quiet revolution has been happening in the background - and it’s increasingly changing how customers discover businesses online.
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
Take Your Dog to Work Day happens on 20th June and has fast become more than just a chance to snap adorable office selfies. It’s now part of a growing trend that reflects just how deeply pets are woven into modern life and how companies are beginning to recognise their emotional importance. From boosting morale to lowering stress levels, bringing pets into the workplace has become a tangible way to enhance employee well-being and job satisfaction.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
When it comes to brands, 'cancel culture' tends to reflect collective consumer backlash in response to actions, statements, affiliations, or internal practices that are seen as offensive, exploitative, or misaligned with public values. This backlash can take many forms - from mass unfollowing to viral hashtag movements and demands for accountability from company leadership. While public backlash poses a threat to a brand's reputation, it also presents a pivotal opportunity - a chance to listen, reflect, and become a more conscious brand.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
There seems to be a new car announced or launched on a daily basis at the moment. It’s unsurprising, when you consider just how many manufacturers there are on the scene, but there is also a growing number of new cars that have something I think has been missing for several years: a bit of personality.
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
Last week, Fortnite took a step into the great unknown (the dark side, if you will) by adding an AI chatbot of Darth Vader into its Star Wars season of the game. Each game, one player or team will be able to have Darth Vader join their squad, who will not only help them in combat, but will also have an AI-driven conversation with them.
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager