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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

For years, the internet ran on clickbait. Headlines like ‘You Won’t Believe What Happened Next’ or ‘This Simple Trick Changed Everything’ lured us into articles that almost always delivered far less than they promised. But times are changing. In 2025, the web-savvy audience is no longer falling for it and in many cases, they’re skipping the click altogether.
Is this the end of clickbait?
Ever since electric cars came onto the scene, there’s been an ongoing debate about whether you should still be buying a new petrol or diesel vehicle. 10 years ago, the answer was fairly easy: while there were obvious environmental benefits to driving a zero-emission vehicle, the infrastructure wasn’t in place, the upfront costs were too high, and the choice was too limited for Team Electric to win much support.
Is it worth buying a petrol or diesel car in 2025?
Nowadays, as meetings happen from kitchen tables and billion-dollar deals are signed electronically, many of us worry face-to-face interaction is ancient history. But as we’re becoming more digitised, something contradictory is happening — the value of in-person human connection is actually rising.
Why face-to-face connection is valued more than ever
For years, LinkedIn was the platform you visited when you needed to update your job title, connect with colleagues, or scroll through congratulatory posts about promotions. It was functional, professional, and - in the eyes of many - a little predictable.
LinkedIn’s Quiet Evolution: From Résumés to Relevance

Insight and news from our team.

It has been all over the news, the subject of many tea-time debates, and has given rise to increased action from both the public and government. The Post Office scandal is dominating the news cycle with the injustice of sub-postmasters being wrongly convicted thrust into the public consciousness after ITV’s Mr Bates versus the Post Office drama.
Insight
February 10, 2023
You could have the greatest product or content in the world, but if your brand offers a poor online user experience, people aren’t going to stick around.
Advice
February 10, 2023
You’ve nailed your short-form content, you’ve jazzed up your reel with a ‘trending’ track and just when you think you’ve got a winning formula for your social media strategy, the goalposts move again. The (great and also incredibly frustrating) thing about social media is that it’s always evolving.
Advice
February 10, 2023
Every year we vow to go the gym, read more and to go to bed earlier – but this year, in addition to setting the usual personal goals (which we’ll no doubt break by mid-January), we’re turning our attention to work-based resolutions at Nobull.
Insight
February 10, 2023
I met Canva for the first time in 2018 and we’ve been inseparable ever since. I’m totally into the relationship and I can’t see it ending anytime soon.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
Let’s face it, when it comes to social media content, there’s only one aim – to go viral. Thinking back on some old favourites like ‘Charlie bit my finger’ and ‘David after the dentist’, they all had one thing in common: their short-form format.
Advice
February 10, 2023
Many business owners can be unsure of content marketing, and how much time, effort and resources they want to invest in it. They don’t realise that it can be a secret ingredient to success.
Advice
February 10, 2023
So often in marketing we get hung-up on the numbers – the biggest reach, the most impressions and, while we’d all love Queen Bey to give our brands a shoutout to her 318M Instagram followers – let’s face it, we’re more likely to win the lottery……twice.
Advice
February 10, 2023
The past three years have seen a dramatic shift in the way we work and interact, with remote working and virtual meetings becoming the norm. However, as the days of lockdown are (hopefully) behind us, we shouldn’t underestimate the enormous benefits of working in the office with our teams, face-to-face meetings and networking, and attending real-life events. In marketing and communications, where collaboration, innovation, and personal connections are key, the return to in-person interaction is particularly significant.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director