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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Starting a new job always comes with a mix of nerves and excitement. However, as soon as I stepped into the office, that all disappeared. The whole team is so lovely and welcoming, making you feel like a part of the team on day one. Since joining no day has been the same with constant support from the team.
My First Week At Nobull
Currently Andy Burnham is quietly putting on one of the smartest communications masterclasses in British politics. Not because he's dominating newspaper front pages, in fact quite the opposite. He's recognised something that many brands, businesses and politicians are still struggling to come to terms with; if you don't believe traditional media is going to tell your story the way you want it told, stop relying on it.
The PR Machine - Andy Burnham is bypassing the gatekeepers and every brand should be paying attention
Let's be honest. When people think about the pet industry, they usually think about dogs and cats. Dogs dominate social media, TV adverts and industry events. Cats aren't far behind. But rabbits, guinea pigs and other small pets? They can sometimes feel like the ‘forgotten’ members of the pet world. Then Piggy Fest happened.
What Piggy Fest taught us about the power of small pets

Insight and news from our team.

Lemon8 is the (relatively) new social platform that’s providing another way to boost a brand’s marketing and outreach efforts. And while it’s not yet challenging the almighty marketing power of Instagram and TikTok, it’s gaining momentum, particularly among Gen Z users.
News
February 10, 2023
Liz Stout
Liz Stout
Comms Director
Raleigh recently announced the relaunch of its iconic Chopper bike. I had a violet Mark 2 Chopper for my 10th birthday and while it wasn’t the fastest bike or the best handling it was by far the coolest, with off the scale street cred.
Insight
February 10, 2023
Steve Carman
Steve Carman
Director
As humans, we are emotionally led, and these emotions have the power to influence and drive purchasing decisions. Brand storytelling is no longer a nice to have. With the capacity to emotionally engage an audience, build trust, increase brand loyalty and drive conversion, it’s a vital component of any marketing strategy.
Insight
February 10, 2023
Getting men to talk about their health, especially ‘taboo’ conditions, is notoriously challenging. And that’s no cliché. Eight in 10 men would choose to endure an illness rather than seek help – and 39% have let symptoms get to the point where the pain is “unbearable”, at which point they had no choice but to visit their GP, according to a survey of 2,000 men by private health provider and insurer, Bupa.
News
February 10, 2023
Kally Witcher
Kally Witcher
Senior Associate Director
The debate around EVs is raging – what’s going on? Mr Bean has gone in to bat against EVs, and my LinkedIn is suddenly all about one big debate which I’ve watched unfold over the last three days. It’s been fascinating to see both sides of the argument stand up and make their points, if at times a little shouty (welcome to social media in 2023).
News
February 10, 2023
Choosing the right influencers for your marketing campaigns isn’t as straight forward as it might seem. It can be a big challenge, with pitfalls aplenty. Considering influencer marketing is still one of the top forms of digital marketing for ROI, it’s important to make well-formed decisions based on your brand IP and commercial goals.
Advice
February 10, 2023
On social media, algorithms rule. They are what ranks content, based on how likely we are to like it and interact with it. For the LinkedIn user, understanding the way the algorithm works can help extend your brand reach. It doesn’t guarantee that every post you write will go viral, but by being more strategic about your posting, you can certainly increase your chance of wider exposure.‍
Advice
February 10, 2023
Incorporating influencer marketing into your strategy can add real long-term value to your brand, but it’s important to consider who to work with before jumping in at the deep end.
Insight
February 10, 2023
In short, SEO refers to the process of improving your site’s visibility when people search for your business, or products/services relating to you. It can be pretty daunting, especially if you’re unsure where to begin. So, let’s discuss the basics and our best advice for getting started.
Advice
February 10, 2023