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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Starting a new job always comes with a mix of nerves and excitement. However, as soon as I stepped into the office, that all disappeared. The whole team is so lovely and welcoming, making you feel like a part of the team on day one. Since joining no day has been the same with constant support from the team.
My First Week At Nobull
Currently Andy Burnham is quietly putting on one of the smartest communications masterclasses in British politics. Not because he's dominating newspaper front pages, in fact quite the opposite. He's recognised something that many brands, businesses and politicians are still struggling to come to terms with; if you don't believe traditional media is going to tell your story the way you want it told, stop relying on it.
The PR Machine - Andy Burnham is bypassing the gatekeepers and every brand should be paying attention
Let's be honest. When people think about the pet industry, they usually think about dogs and cats. Dogs dominate social media, TV adverts and industry events. Cats aren't far behind. But rabbits, guinea pigs and other small pets? They can sometimes feel like the ‘forgotten’ members of the pet world. Then Piggy Fest happened.
What Piggy Fest taught us about the power of small pets

Insight and news from our team.

As humans, we thrive on storytelling. We are programmed to listen to stories and tell them. Why? Because people remember stories better than they remember most other things. Stories make you feel something.
Insight
February 10, 2023
Nearly one in three UK-based humans is now classified as obese, the highest proportion in Europe besides Malta and Turkey. Meantime, almost half of the nation’s dog owners (48%) are obsessing over whether their pets are getting the right amount of exercise every day, according to new research commissioned by Nobull client, YuMOVE, the UK's no.1 vet-recommended joint supplement brand.*
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
As an agency copywriter, writing blogs is a big part of my job. But let me tell you, it's not as easy as it seems. I know what you're thinking: "Just put some words together and hit publish!" If only it were that simple.
Advice
February 10, 2023
If only there was a secret formula to getting your stories published by the media. Bad news…there isn’t. However, there are a few things that you can do to give yourself the best chance of publication.
Advice
February 10, 2023
ChatGPT amassed more than 100 million users within two months of launching (Reuters) and yet it’s still shrouded in controversy, begging the question, should we be embracing it or, rather, keeping it at arm’s length?
Insight
February 10, 2023
We were set the challenge of breaking an official world record by our client IVECO to help promote the launch of its new eLCV.
Insight
February 10, 2023
Gen Z is a digitally savvy generation unlike any other. Having never known a world without it, social media is integrated into the world of Gen Z and is a leading source of communication. Born between 1995 and 2010, when it comes to doing business with brands, Gen Z generally prefers to support brands that have values and ethics they agree with.
Insight
February 10, 2023
Much in the same way that the invention of the automobile saved the horse from a life of heavy labour and set them free to be enjoyed (in the main) as a leisure pursuit, can the autonomous vehicle save the keen driver?
Insight
February 10, 2023
In its most literal form, thought leadership is defined as ‘the practice of developing important new ways of thinking that influence others’ (Oxford Dictionary). It relies on high-quality information, challenging the status quo, and providing fresh, inspiring points of view. Thought leadership has become an instrumental strategy for B2B comms. Here’s why…
Advice
February 10, 2023