Browse Blog:
News
Insight
Advice
Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Starting a new job always comes with a mix of nerves and excitement. However, as soon as I stepped into the office, that all disappeared. The whole team is so lovely and welcoming, making you feel like a part of the team on day one. Since joining no day has been the same with constant support from the team.
My First Week At Nobull
Currently Andy Burnham is quietly putting on one of the smartest communications masterclasses in British politics. Not because he's dominating newspaper front pages, in fact quite the opposite. He's recognised something that many brands, businesses and politicians are still struggling to come to terms with; if you don't believe traditional media is going to tell your story the way you want it told, stop relying on it.
The PR Machine - Andy Burnham is bypassing the gatekeepers and every brand should be paying attention
Let's be honest. When people think about the pet industry, they usually think about dogs and cats. Dogs dominate social media, TV adverts and industry events. Cats aren't far behind. But rabbits, guinea pigs and other small pets? They can sometimes feel like the ‘forgotten’ members of the pet world. Then Piggy Fest happened.
What Piggy Fest taught us about the power of small pets

Insight and news from our team.

Nowadays, as meetings happen from kitchen tables and billion-dollar deals are signed electronically, many of us worry face-to-face interaction is ancient history. But as we’re becoming more digitised, something contradictory is happening — the value of in-person human connection is actually rising.
Insight
February 10, 2023
Kally Witcher
Kally Witcher
Senior Associate Director
For years, LinkedIn was the platform you visited when you needed to update your job title, connect with colleagues, or scroll through congratulatory posts about promotions. It was functional, professional, and - in the eyes of many - a little predictable.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
One minute everyone's obsessed with coastal cowgirl vibes, the next it’s all about mob wife glam or tomato girl summer. If that sentence made you raise an eyebrow, welcome to the whiplash world of micro trends, those blink-and-you-miss-it aesthetics and obsessions that explode on social media, dominate your feed for a few weeks (or sometimes only days), and then disappear without a trace.
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
If you've ever stopped mid-scroll to comment “What is this??” or share something ridiculous with a friend purely to mock it, you’ve fallen into the trap. Don’t worry, we all have. It’s called rage bait, and in 2025, it’s everywhere. From TikTok to LinkedIn, rage bait is dominating our feeds. It’s not always about shock value or controversy – sometimes it’s as simple as a typo, a mispronunciation, or someone using a kitchen appliance in a hilariously wrong way (Nigella’s infamous “mee-cro-wah-vay,” anyone?).
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
The UK automotive sector is in the midst of a digital transformation - and at the heart of it is a shift in how people research and buy cars online. Gone are the days when prospective buyers simply Googled a few reviews and browsed AutoTrader listings. In 2025, the journey begins - and often ends - with AI-driven search experiences like Google’s Search Generative Experience (SGE), ChatGPT-powered browsing, and voice-enabled discovery.
News
February 10, 2023
Liz Stout
Liz Stout
Comms Director
The UEFA Women’s Euro 2025 has officially kicked off in Switzerland, and the country is well behind the Lionesses, as they look to take back-to-back titles. But while some of the world’s best players take centre pitch, the tournament has been an interesting marketing case study for international sport. Women’s football has undergone a cultural shift over the past decade. Its marketing is one that’s progressive, values-first and led by fan-centric engagement. For this year’s Euros, brands, marketers and rights-holders have built a completely unique campaign strategy that focuses on Women’s football in its own right, and not just a bolt-on to the men’s game.
Insight
February 10, 2023
George Birch
George Birch
Account Director
For years, businesses have chased Google's algorithm, optimising every inch of their websites for SEO in the hope of climbing to the top of search results. But while everyone's been laser-focused on traditional search engines, a quiet revolution has been happening in the background - and it’s increasingly changing how customers discover businesses online.
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
Take Your Dog to Work Day happens on 20th June and has fast become more than just a chance to snap adorable office selfies. It’s now part of a growing trend that reflects just how deeply pets are woven into modern life and how companies are beginning to recognise their emotional importance. From boosting morale to lowering stress levels, bringing pets into the workplace has become a tangible way to enhance employee well-being and job satisfaction.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
When it comes to brands, 'cancel culture' tends to reflect collective consumer backlash in response to actions, statements, affiliations, or internal practices that are seen as offensive, exploitative, or misaligned with public values. This backlash can take many forms - from mass unfollowing to viral hashtag movements and demands for accountability from company leadership. While public backlash poses a threat to a brand's reputation, it also presents a pivotal opportunity - a chance to listen, reflect, and become a more conscious brand.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager