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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Now it is December, and I’m legitimately allowed to mention the C word, I’ve decided to share my opinion on the most exciting moment in the marketing industry’s calendar, the Christmas ad drop. Every year I look forward to the big Christmas ads, the ones that get everyone talking, debating, sobbing into their mince pies, or even reaching for the sick bag. And while John Lewis and Waitrose sit under the same parent company, this year the two brands couldn’t have taken more different approaches.
John Lewis vs Waitrose: the battle of the 2025 Christmas Adverts
In October Nobull proudly celebrated 25 years of doing what we do best: cutting through the noise, telling stories that matter, and building client brands with honesty, creativity, and passion.
Celebrating 25 Years of Straight-Talking Marketing
A reminder to all brands, if you want customers to love your product and believe in it, you need to be your first customer. Let’s look at some companies that didn’t just sell their products, they lived them. Their workplaces and cultures embodied exactly what they were trying to deliver to customers.
Be Your First Customer: The Secret Behind Truly Great Brands
Imagine this: instead of typing a question into Google, you open TikTok and search ‘best lunch spots near me’, ‘how to style wide-leg jeans’, or ‘best budget laptop’. That world isn’t coming - it’s already here.
Why Gen Z searching on TikTok changes everything

Insight and news from our team.

In recent years, Formula 1 car launches have evolved away from the extravagant spectacles of the past. The days when McLaren Mercedes would enlist the Spice Girls to add a touch of popstar glamour to their season unveiling seemed long gone, replaced by a shift towards digital-first strategies. Enter F1 75 Live.
News
February 10, 2023
TikTok is widely recognised for its role as an entertainment platform, captivating millions with its short, engaging videos and viral trends. As someone who spends way too much time on the app, I’ve also observed its transformation into something much more powerful; beyond entertainment, TikTok has become a space that amplifies voices for advocacy, bringing important conversations to the surface.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
The Super Bowl has long been considered the ultimate stage for brands to showcase their most creative (and expensive) ad campaigns of the year. While it might not be the most-watched live sporting event globally, barely cracking the top 10 in fact, the sheer spectacle, combined with the undeniable importance of the U.S. market, cements its status as the most marketable event on the calendar.
Insight
February 10, 2023
Valentine’s Day is supposed to be the most romantic day of the year. But is it really? How romantic is a day that everyone feels compelled to do the same thing? People buy the same gifts, the same cards, visit the same restaurants, and generally experience the same version of the day. What is special about that?
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
With the Grammys just wrapped up, I can’t help but think about the PR moves that are about to dominate in 2025. What are the brands and celebs we know and love cooking up this year? What fresh campaigns will make a splash?
Insight
February 10, 2023
Chloe Klink
Chloe Klink
Account Manager
In an era where social media displays constant idealised versions of how we should be living, it’s hard not to compare yourself to others on platforms like TikTok. It leads you to question whether you are living your life properly, as though there’s a ‘right’ way of doing it. Whether it's travelling the world, starting your own business, finding your soulmate, buying a house, or all of the above, it often feels like you're expected to do everything - and all at once!
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
The front row of Trump’s second inauguration on Monday was more like a who’s who of tech billionaires. But while Amazon, Meta and X all got a FROW look-in, TikTok was noticeably regulated to the back, like a naughty school kid. Maybe because TikTok isn’t American……yet.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
It’s been on the cards for a little while, but the recent threat of a US ban of TikTok can’t be a coincidence, can it? Instagram seems to have speeded up the update of its grid size change, which could, at least in part, be an extra carrot dangled to all those portrait-loving TikTok refugees (if the ban actually happens, obviously).
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
What I love about PR is that no two days are ever the same. Now, having worked in the industry for almost nine years, it’s true to say that no two jobs are ever the same either. This means that whenever you’re joining a new company, you never really know what to expect. How is the team structured? What are their preferred methods? Do they have decent coffee?
News
February 10, 2023