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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

The car industry is changing, there’s no doubt about it. With demand for electric cars on the rise and the numbered days of the ICE (internal combustion engine) growing shorter, we’re also seeing waves of new car brands launching in the UK, and they’re becoming more common on the roads too.
Does brand loyalty in cars mean anything anymore?
The transition to cleaner energy sources in the transportation sector has been a key focus in the UK as part of its broader strategy to reduce carbon emissions and tackle air pollution. Bio Compressed Natural Gas (CNG) has emerged as a promising alternative to diesel, gaining traction among operators, particularly now more choice is available, and the refuelling infrastructure continues to improve.
CNG is the viable clean fuel alternative to diesel argues Steve Carman, Nobull’s MD
For years, the internet ran on clickbait. Headlines like ‘You Won’t Believe What Happened Next’ or ‘This Simple Trick Changed Everything’ lured us into articles that almost always delivered far less than they promised. But times are changing. In 2025, the web-savvy audience is no longer falling for it and in many cases, they’re skipping the click altogether.
Is this the end of clickbait?
Ever since electric cars came onto the scene, there’s been an ongoing debate about whether you should still be buying a new petrol or diesel vehicle. 10 years ago, the answer was fairly easy: while there were obvious environmental benefits to driving a zero-emission vehicle, the infrastructure wasn’t in place, the upfront costs were too high, and the choice was too limited for Team Electric to win much support.
Is it worth buying a petrol or diesel car in 2025?

Insight and news from our team.

Valentine’s Day is supposed to be the most romantic day of the year. But is it really? How romantic is a day that everyone feels compelled to do the same thing? People buy the same gifts, the same cards, visit the same restaurants, and generally experience the same version of the day. What is special about that?
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
With the Grammys just wrapped up, I can’t help but think about the PR moves that are about to dominate in 2025. What are the brands and celebs we know and love cooking up this year? What fresh campaigns will make a splash?
Insight
February 10, 2023
Chloe Klink
Chloe Klink
Account Manager
In an era where social media displays constant idealised versions of how we should be living, it’s hard not to compare yourself to others on platforms like TikTok. It leads you to question whether you are living your life properly, as though there’s a ‘right’ way of doing it. Whether it's travelling the world, starting your own business, finding your soulmate, buying a house, or all of the above, it often feels like you're expected to do everything - and all at once!
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
The front row of Trump’s second inauguration on Monday was more like a who’s who of tech billionaires. But while Amazon, Meta and X all got a FROW look-in, TikTok was noticeably regulated to the back, like a naughty school kid. Maybe because TikTok isn’t American……yet.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
It’s been on the cards for a little while, but the recent threat of a US ban of TikTok can’t be a coincidence, can it? Instagram seems to have speeded up the update of its grid size change, which could, at least in part, be an extra carrot dangled to all those portrait-loving TikTok refugees (if the ban actually happens, obviously).
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
What I love about PR is that no two days are ever the same. Now, having worked in the industry for almost nine years, it’s true to say that no two jobs are ever the same either. This means that whenever you’re joining a new company, you never really know what to expect. How is the team structured? What are their preferred methods? Do they have decent coffee?
News
February 10, 2023
We’re officially halfway through the 2020s (horrid thought), and to celebrate, I’d like to share a few of my hopes and wishes for cars that we might (but probably won’t) see before the decade is out. Some are more possible than others, but I’m remaining hopeful for all of them!
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
What exactly is The Algorithm? It’s this looming, everchanging beast that likes to shift and morph into something new just when you think you’ve managed to understand it. Quite simply put, The Algorithm is the coding responsible for what goes viral, what gets pushed out to new people, and what determines how successful your posts are.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
Twixmas – the Festive Gap and Chrimbo-limbo – defines that funny time between Christmas and New Year, where everyone forgets what day it is, eats leftovers for every meal, and generally winds down for the year. It’s the time when every single TV show you’ve been meaning to catch up on has a special episode out for the season… and you still don’t really want to watch them.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive