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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Starting a new job always comes with a mix of nerves and excitement. However, as soon as I stepped into the office, that all disappeared. The whole team is so lovely and welcoming, making you feel like a part of the team on day one. Since joining no day has been the same with constant support from the team.
My First Week At Nobull
Currently Andy Burnham is quietly putting on one of the smartest communications masterclasses in British politics. Not because he's dominating newspaper front pages, in fact quite the opposite. He's recognised something that many brands, businesses and politicians are still struggling to come to terms with; if you don't believe traditional media is going to tell your story the way you want it told, stop relying on it.
The PR Machine - Andy Burnham is bypassing the gatekeepers and every brand should be paying attention
Let's be honest. When people think about the pet industry, they usually think about dogs and cats. Dogs dominate social media, TV adverts and industry events. Cats aren't far behind. But rabbits, guinea pigs and other small pets? They can sometimes feel like the ‘forgotten’ members of the pet world. Then Piggy Fest happened.
What Piggy Fest taught us about the power of small pets

Insight and news from our team.

AI can do an infinite number of tasks, in the marketing arena this includes anything and everything from analysing data and generating content to pulling together a full marketing strategy in less than three seconds. From predictive analytics to automated campaign execution, AI has certainly transformed how businesses approach marketing.
Insight
February 10, 2023
Kally Witcher
Kally Witcher
Senior Associate Director
If you've spent more than five minutes on TikTok, you've probably noticed something strange: it really gets you. Whether you’re into fantasy novels, DIY home hacks, gym routines, astrology, or recipes that involve entirely too much cheese, TikTok serves it to you on a silver platter. Enter the world of segmented “-Toks”: BookTok, FoodTok, GymTok, CleanTok, PlantTok… you name it, there’s a niche for it.
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
In a world dominated by digital, it’s easy to assume that ‘traditional’ advertising - such as linear TV, radio, out-of-home - would have faded into the background. After all, social platforms offer hyper-targeting, instant analytics, and endless creative formats. And yet, year after year, linear ads continue to hold their ground. In fact, for certain campaigns, they’re still the gold standard. So what is the secret strength of linear advertising, and what lessons can digital advertisers - especially in social - take from its resilience?
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
Move over, man’s best friend - Britain’s cats are quietly (and smugly) claiming the crown. For years, dogs have reigned supreme as the nation’s number one companion. But new data from The Times shows that cat products now outsell dog products by almost a third. Yes, you read that right: the feline uprising has begun. And for pet brands, this isn’t just a curious cultural shift - it’s a business opportunity with claws.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
During a week when we have celebrated World EV Day, I thought I would share my experience of 42 months of EV ownership experience, first with a Tesla Model 3 and then with a BMW iX. The biggest challenge with the brand-new Tesla I leased on a 6-month subscription was getting the speed limiter turned off from its 26mph. Luckily a trip to Heathrow Tesla resolved that issue and help set the car up, just like you would a phone or computer.
Insight
February 10, 2023
Steve Carman
Steve Carman
Director
The car industry is changing, there’s no doubt about it. With demand for electric cars on the rise and the numbered days of the ICE (internal combustion engine) growing shorter, we’re also seeing waves of new car brands launching in the UK, and they’re becoming more common on the roads too.
Insight
February 10, 2023
Owen Hill
Owen Hill
Senior PR Account Manager
The transition to cleaner energy sources in the transportation sector has been a key focus in the UK as part of its broader strategy to reduce carbon emissions and tackle air pollution. Bio Compressed Natural Gas (CNG) has emerged as a promising alternative to diesel, gaining traction among operators, particularly now more choice is available, and the refuelling infrastructure continues to improve.
Insight
February 10, 2023
Steve Carman
Steve Carman
Director
For years, the internet ran on clickbait. Headlines like ‘You Won’t Believe What Happened Next’ or ‘This Simple Trick Changed Everything’ lured us into articles that almost always delivered far less than they promised. But times are changing. In 2025, the web-savvy audience is no longer falling for it and in many cases, they’re skipping the click altogether.
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
Ever since electric cars came onto the scene, there’s been an ongoing debate about whether you should still be buying a new petrol or diesel vehicle. 10 years ago, the answer was fairly easy: while there were obvious environmental benefits to driving a zero-emission vehicle, the infrastructure wasn’t in place, the upfront costs were too high, and the choice was too limited for Team Electric to win much support.
Advice
February 10, 2023
George Birch
George Birch
Account Director