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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

When it comes to brands, 'cancel culture' tends to reflect collective consumer backlash in response to actions, statements, affiliations, or internal practices that are seen as offensive, exploitative, or misaligned with public values. This backlash can take many forms - from mass unfollowing to viral hashtag movements and demands for accountability from company leadership. While public backlash poses a threat to a brand's reputation, it also presents a pivotal opportunity - a chance to listen, reflect, and become a more conscious brand.
From Cancelled to Conscious: How Brands Can Evolve Through Public Backlash
There seems to be a new car announced or launched on a daily basis at the moment. It’s unsurprising, when you consider just how many manufacturers there are on the scene, but there is also a growing number of new cars that have something I think has been missing for several years: a bit of personality.
New cars are finally getting the missing piece
Last week, Fortnite took a step into the great unknown (the dark side, if you will) by adding an AI chatbot of Darth Vader into its Star Wars season of the game. Each game, one player or team will be able to have Darth Vader join their squad, who will not only help them in combat, but will also have an AI-driven conversation with them.
Has Fortnite’s AI blunder taught us anything?
The Easter bunny is the cute, fluffy symbol of Easter. Yet the ugly reality of how these intelligent animals are commonly bred and kept in the UK is a world away from the idyllic image we’re all familiar with. Since adding the Rabbit Welfare Association and Fund to our client list, we’ve experienced this first-hand, and it’s been both shocking and also very inspiring.
Inside the UK’s Rabbit Rescue Crisis: What We’ve Learned from RWAF

Insight and news from our team.

For those of us who grew up racing through the streets on the Need for Speed games, watching The Fast and the Furious franchise, or attending motorsport events, there’s a nostalgia that’s hard to shake. The smell of petrol in the air, the roar of a high-performance engine, and the thrill of car culture, it’s something that sticks with us, and it shaped many of us into the car enthusiasts we are today.
Insight
February 10, 2023
Chloe Klink
Chloe Klink
Account Manager
Car production in the UK is on the decline, with rising costs and the slowing production of current model cars, we’re slowly seeing factories close. It’s true that some factories are closing with the view to repurpose them for electric vehicle (EV) production, but looking at the global car market, will they make it in time?
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
Few would’ve predicted Tesla’s rise to EV dominance prior to the 2012 launch of the Model S. Global sales peaked at 1.8 million in 2023, with the Model Y taking the crown as the best-selling EV around the world. It seemed like no other brand would be toppling Elon Musk’s pioneering trillion-dollar brand any time soon. Then came the public flirting with Donald Trump, who opened the door to a potent new opportunity for power and prominence.
Insight
February 10, 2023
George Birch
George Birch
Senior Account Manager
I watched Crufts long before I began working with pet brands because I’m one of those lifelong dog fans. But it wasn’t until a few years ago that I physically made the journey up the M40 to attend. Once you get there, you really can’t underplay the sheer enormity of it all. Hall upon hall of stands and show rings, enveloped by rows and rows of participating canines, all stationed together by breed.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
In recent years, Formula 1 car launches have evolved away from the extravagant spectacles of the past. The days when McLaren Mercedes would enlist the Spice Girls to add a touch of popstar glamour to their season unveiling seemed long gone, replaced by a shift towards digital-first strategies. Enter F1 75 Live.
News
February 10, 2023
TikTok is widely recognised for its role as an entertainment platform, captivating millions with its short, engaging videos and viral trends. As someone who spends way too much time on the app, I’ve also observed its transformation into something much more powerful; beyond entertainment, TikTok has become a space that amplifies voices for advocacy, bringing important conversations to the surface.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
The Super Bowl has long been considered the ultimate stage for brands to showcase their most creative (and expensive) ad campaigns of the year. While it might not be the most-watched live sporting event globally, barely cracking the top 10 in fact, the sheer spectacle, combined with the undeniable importance of the U.S. market, cements its status as the most marketable event on the calendar.
Insight
February 10, 2023
Valentine’s Day is supposed to be the most romantic day of the year. But is it really? How romantic is a day that everyone feels compelled to do the same thing? People buy the same gifts, the same cards, visit the same restaurants, and generally experience the same version of the day. What is special about that?
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
With the Grammys just wrapped up, I can’t help but think about the PR moves that are about to dominate in 2025. What are the brands and celebs we know and love cooking up this year? What fresh campaigns will make a splash?
Insight
February 10, 2023
Chloe Klink
Chloe Klink
Account Manager