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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Transitioning to electric vehicles (EVs) is a hot topic across the board at the moment. With technology advancement in cars, and rapidly improving charging infrastructure, and when you look into it, you might be more ready to switch to an EV than you previously thought.
Are you EV ready?
The BVRLA has reported that the UK’s salary sacrifice fleet has surpassed 200,000 vehicles for the first time, with 83% fully electric vehicles (EVs) and 14% plug-in hybrids. For many organisations, the ability to offer a new car benefit to all employees has been a major driver behind the success of salary sacrifice schemes. These programmes not only support employee recruitment and retention, but also provide staff with access to a brand-new, fully maintained and insured vehicle in one of the most tax-efficient ways available, particularly when choosing an EV.
As the UK’s salary sacrifice fleet surpasses 200,000 vehicles, how can providers differentiate in an increasingly competitive market?
Remember when a pristine, perfectly curated grid was the gold standard for brand identity? Matching filters, balanced colour palettes and carefully styled flat lays were seen as proof that a business was professional and trustworthy. A clean feed meant you knew what you were doing. In 2026, that polished look has lost most of its power. Social media has shifted, and what once felt aspirational now often feels distant or overly controlled. In its place, content that is imperfect, spontaneous and visibly human is what actually lands. Less showroom, more real life.
The New Definition of Quality on Social Media
The global pet industry thrives on predictability. Whether you’re developing vet tech or specialised nutrition, these businesses play the long game. For most of us, pets are family. That means the brands we trust have to be reliable.
Is American politics making the global pet industry look elsewhere?

Insight and news from our team.

Many business owners can be unsure of content marketing, and how much time, effort and resources they want to invest in it. They don’t realise that it can be a secret ingredient to success.
Advice
February 10, 2023
So often in marketing we get hung-up on the numbers – the biggest reach, the most impressions and, while we’d all love Queen Bey to give our brands a shoutout to her 318M Instagram followers – let’s face it, we’re more likely to win the lottery……twice.
Advice
February 10, 2023
The past three years have seen a dramatic shift in the way we work and interact, with remote working and virtual meetings becoming the norm. However, as the days of lockdown are (hopefully) behind us, we shouldn’t underestimate the enormous benefits of working in the office with our teams, face-to-face meetings and networking, and attending real-life events. In marketing and communications, where collaboration, innovation, and personal connections are key, the return to in-person interaction is particularly significant.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
A recent report* named WhatsApp as the nation’s favourite social media platform, followed by Facebook, Instagram and TikTok, with the app formerly known as Twitter in fourth place. With 57 million social media users in the UK alone, social platforms are constantly competing for attention. Existing channels are always evolving, with new ones in development vying to be the next big thing.
Insight
February 10, 2023
What’s in a name? Strong brand recognition can be a priceless asset, capable of conjuring vivid associations that can endure over the decades.
Advice
February 10, 2023
Influencer marketing has developed into a powerful strategy for brands to connect with their target audiences in an authentic and relatable way. Knowing how to work with influencers and leverage the power they have helps give brands the potential to drive engagement, increase brand awareness and boost sales.
Advice
February 10, 2023
Hand’s up who knows what a stoma is? If you’d asked me this question about a decade ago, I wouldn’t have had a clue. Granted I work in healthcare marcomms but I’m still confident that many more people now know what a stoma bag is than did 10 years ago.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
This month, Nobull proudly features in Pet Product Marketing, the UK’s leading media platform for pet retailers. As an agency, we believe that marketing isn’t just for the big players and that there are always options to enhance and grow your brand – whatever the size of business.
Advice
February 10, 2023
First came the internet, then social media and now, with the Metaverse, entire virtual worlds. From Ariana Grande performing virtual concerts in Fortnite’s Metaverse, to this year’s Metaverse Fashion week, which saw 60+ global brands, artists and designers coming together to showcase their collections, digital spaces and virtual activations – it seems everyone is getting in on the Metaverse action.
News
February 10, 2023