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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

AI can do an infinite number of tasks, in the marketing arena this includes anything and everything from analysing data and generating content to pulling together a full marketing strategy in less than three seconds. From predictive analytics to automated campaign execution, AI has certainly transformed how businesses approach marketing.
Humans still outperform in crafting effective marketing strategies
If you've spent more than five minutes on TikTok, you've probably noticed something strange: it really gets you. Whether you’re into fantasy novels, DIY home hacks, gym routines, astrology, or recipes that involve entirely too much cheese, TikTok serves it to you on a silver platter. Enter the world of segmented “-Toks”: BookTok, FoodTok, GymTok, CleanTok, PlantTok… you name it, there’s a niche for it.
TikTok segmentation: Cool communities or content echo chambers?
In a world dominated by digital, it’s easy to assume that ‘traditional’ advertising - such as linear TV, radio, out-of-home - would have faded into the background. After all, social platforms offer hyper-targeting, instant analytics, and endless creative formats. And yet, year after year, linear ads continue to hold their ground. In fact, for certain campaigns, they’re still the gold standard. So what is the secret strength of linear advertising, and what lessons can digital advertisers - especially in social - take from its resilience?
The secret strength of linear advertising in a digital world
Move over, man’s best friend - Britain’s cats are quietly (and smugly) claiming the crown. For years, dogs have reigned supreme as the nation’s number one companion. But new data from The Times shows that cat products now outsell dog products by almost a third. Yes, you read that right: the feline uprising has begun. And for pet brands, this isn’t just a curious cultural shift - it’s a business opportunity with claws.
Why cats are becoming Britain’s favourite pet

Insight and news from our team.

As humans, we thrive on storytelling. We are programmed to listen to stories and tell them. Why? Because people remember stories better than they remember most other things. Stories make you feel something.
Insight
February 10, 2023
Nearly one in three UK-based humans is now classified as obese, the highest proportion in Europe besides Malta and Turkey. Meantime, almost half of the nation’s dog owners (48%) are obsessing over whether their pets are getting the right amount of exercise every day, according to new research commissioned by Nobull client, YuMOVE, the UK's no.1 vet-recommended joint supplement brand.*
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
As an agency copywriter, writing blogs is a big part of my job. But let me tell you, it's not as easy as it seems. I know what you're thinking: "Just put some words together and hit publish!" If only it were that simple.
Advice
February 10, 2023
If only there was a secret formula to getting your stories published by the media. Bad news…there isn’t. However, there are a few things that you can do to give yourself the best chance of publication.
Advice
February 10, 2023
ChatGPT amassed more than 100 million users within two months of launching (Reuters) and yet it’s still shrouded in controversy, begging the question, should we be embracing it or, rather, keeping it at arm’s length?
Insight
February 10, 2023
We were set the challenge of breaking an official world record by our client IVECO to help promote the launch of its new eLCV.
Insight
February 10, 2023
Gen Z is a digitally savvy generation unlike any other. Having never known a world without it, social media is integrated into the world of Gen Z and is a leading source of communication. Born between 1995 and 2010, when it comes to doing business with brands, Gen Z generally prefers to support brands that have values and ethics they agree with.
Insight
February 10, 2023
Much in the same way that the invention of the automobile saved the horse from a life of heavy labour and set them free to be enjoyed (in the main) as a leisure pursuit, can the autonomous vehicle save the keen driver?
Insight
February 10, 2023
In its most literal form, thought leadership is defined as ‘the practice of developing important new ways of thinking that influence others’ (Oxford Dictionary). It relies on high-quality information, challenging the status quo, and providing fresh, inspiring points of view. Thought leadership has become an instrumental strategy for B2B comms. Here’s why…
Advice
February 10, 2023