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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

AI can do an infinite number of tasks, in the marketing arena this includes anything and everything from analysing data and generating content to pulling together a full marketing strategy in less than three seconds. From predictive analytics to automated campaign execution, AI has certainly transformed how businesses approach marketing.
Humans still outperform in crafting effective marketing strategies
If you've spent more than five minutes on TikTok, you've probably noticed something strange: it really gets you. Whether you’re into fantasy novels, DIY home hacks, gym routines, astrology, or recipes that involve entirely too much cheese, TikTok serves it to you on a silver platter. Enter the world of segmented “-Toks”: BookTok, FoodTok, GymTok, CleanTok, PlantTok… you name it, there’s a niche for it.
TikTok segmentation: Cool communities or content echo chambers?
In a world dominated by digital, it’s easy to assume that ‘traditional’ advertising - such as linear TV, radio, out-of-home - would have faded into the background. After all, social platforms offer hyper-targeting, instant analytics, and endless creative formats. And yet, year after year, linear ads continue to hold their ground. In fact, for certain campaigns, they’re still the gold standard. So what is the secret strength of linear advertising, and what lessons can digital advertisers - especially in social - take from its resilience?
The secret strength of linear advertising in a digital world
Move over, man’s best friend - Britain’s cats are quietly (and smugly) claiming the crown. For years, dogs have reigned supreme as the nation’s number one companion. But new data from The Times shows that cat products now outsell dog products by almost a third. Yes, you read that right: the feline uprising has begun. And for pet brands, this isn’t just a curious cultural shift - it’s a business opportunity with claws.
Why cats are becoming Britain’s favourite pet

Insight and news from our team.

Business crises can range from product recall or a scandal, through to more serious scenarios such as employee or customer injury and death. How a brand handles the situation can make or break its reputation. With social media, responding quickly, effectively and transparently has never been more critical. The objective is always to minimise damage to the company’s reputation, and maintain trust.
Advice
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
Everyone celebrates Christmas differently, everyone has their own traditions and routines, and whether Christmas is a full-on event or a quiet family affair, its unique to everyone. Here at Nobull, we thought we would share how we celebrate Christmas, from our favourite films and songs to our traditions and favourite Christmas activities.
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
Nobull's MD Steve Carman gives his views on the Jaguar rebrand and whether Jaguar's attempt to establish a new modern, dynamic identity has been successful.
Insight
February 10, 2023
Steve Carman
Steve Carman
Director
Mistletoe and mulled wine, wreaths and baubles, Christmas really is the biggest event of the business year. I love Christmas, the cosy evenings and the decorated trees with twinkling lights… but is it all too much too soon, and does all this just result in festive fatigue?
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
There’s so many options when it comes to buying a new car, but one could argue that there are too many, which could very easily lead to analysis paralysis. To help, I’ve pulled together a quick guide on the most common ways of buying a car, with all the jargon removed.
Advice
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
The first wave of Christmas ads are officially upon us. For me, it feels like an early start - but I can’t say I’m shocked. After all, my local M&S has had Christmas merchandise out since the end of August, right next to the Halloween pumpkins!
Advice
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
There is something so nostalgic and exciting about bonfire night; getting dressed in warm clothes, putting on your wellies, and going out to enjoy a firework display. However, it is easy to forget that not everyone shares this excitement, as fireworks can also be extremely distressing for our pets.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
This week, we saw the unveiling of the new Labour government’s first budget. With public sector spending and tax increases taking the limelight, here are four takeaways for drivers from the budget.
Advice
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
In the spirit of Halloween, I’ve been reminiscing about the (very) few horror movies I've mustered the courage to watch in my life - one standout being the 2024 sensation Long Legs. While I usually get swept up in the marketing of horror films without ever actually pressing play because I’m too scared to watch them, I couldn’t resist Long Legs. Its unique and powerful promotional campaign caught my attention… that, and the fact my horror fanatic friend made me watch it with them!
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager