Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

February 10, 2023

Liz Stout

Latest Articles

2025 Q1 is wrapped up, and while many stuck to the safe lane, a few brands swerved off-road — and we’re here for every unhinged minute of it. It’s time to zoom in on the campaigns that really deserve more attention. Think outside the box? Honestly, the box is long gone. We’re in a post-box era now — no limits, no rules, just vibes. Let’s go.

Q1 2025 wrapped — and these brands did not come to play

The global car industry has long been a complex web of international trade, with manufacturers and suppliers relying on cross-border commerce to keep production running smoothly. Over the years, trade tariffs and political decisions have shaped the landscape, potentially none quite so profoundly as those being issued by a U.S. President who seems to be reshaping trade policy on a daily basis.

How Trump’s tariffs could impact the UK car industry

The world of veterinary medicine is constantly evolving, with new treatments and technologies emerging to help improve the health and quality of life for our furry companions. One of the latest innovations capturing attention is the development of fast loss injections for dogs, which are designed to help manage obesity and promote healthier weight loss in canines.

Ozempic for dogs. Would you sign up your mutt?

TikTok is a platform that thrives on user engagement, creativity, and interaction. However, with its popularity has come the rise of bots - automated accounts designed to mimic human behaviour, often for malign purposes such as generating fake engagement or spreading spam.

How to spot a TikTok bot

Insight and news from our team.

Capri – a byword for 60s/70s four-wheeled charisma – is another. However, pitchforks are being raised and torches lit as the automotive scene marches on Ford after the debut of a reborn Capri at the Goodwood Festival of Speed.

February 10, 2023

The new Ford Capri: Hero or Heretic?

Red post boxes, a nice ‘cuppa’ tea, and roast dinners. Three absolute pillars of British culture that if altered, would likely result in civil war.

It's not magic (sadly)—it's all about knowing your audience. Increasingly, audience data is the secret superpower for creating engaging written content.

February 10, 2023

Why understanding your Audience is the best tool at a Writer's disposal.

Ever wonder why some content just clicks with readers while other blogs, social post or newsletter can fall a little flat?

Its messaging has always been simple, visual, and brilliantly aspirational. However, the launch of its most recent iPad Pro has caused an exceptional amount of controversy. On this occasion, the tech giant, so famed for its innovation, made a creative faux pas.

February 10, 2023

Did Apple hit a bum-note with new iPad ad?

Apple is the Master of Marketing, with its class-leading products propelling it onwards to be one of the highest worth companies in the world.

Truth is that some business can benefit from using those little symbols and faces in their comms, but before you go wild, there are more than a few factors to consider. The following might feel obvious (don’t reach for the rolled eyes emoji) but you’d be surprised.

February 10, 2023

World Emoji Day – but should businesses use them?

There’s no doubt they can score high on cringe factor but most of us still can’t resist an emoji…or ten. But what about using them in business?

Liz Stout

Being a lover of a clever creative, I’ve given you a run down of my three favourite Grand Prix winners and why, IMHO, they deserved the coveted gongs amongst stiff competition…..enjoy!

February 10, 2023

My Top 3 Winners from This Year’s Cannes Lions

Last month, the great and the good from the global advertising industry descended on Cannes for the prestigious Lions Awards.

Kally Carder

Senior Associate Director

February 10, 2023

Brand Activation Masterclass

How do you turn a fan into a loyal customer…. ?

Journalists have seen every angle of love, hate, respect, and slander over the years, but from a public relations perspective we need every single one of them. Print media has been on the decline over the last 20 years due to a variety of issues; cost, impact to the environment, and more recently, Covid-19 pushing more towards digital media.

February 10, 2023

A New Age of Media Relationships

Short form videos have become increasingly popular and important for brands throughout the years. Different social platforms are continuously adjusting to fit in with the popular trend. For example, YouTube developing their ‘shorts’ category, where videos can range from 15 to 60 seconds in the same portrait format as Instagram reels and TikTok’s.

February 10, 2023

Short form video trends 2024

Walking your dog should be an enjoyable outing for both of you. But if you own an exuberant pet that pulls and lunges on the lead, walkies can feel too much like hard work.

February 10, 2023

Putting the fun back into ‘Walkies!’

Liz Stout