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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Now it is December, and I’m legitimately allowed to mention the C word, I’ve decided to share my opinion on the most exciting moment in the marketing industry’s calendar, the Christmas ad drop. Every year I look forward to the big Christmas ads, the ones that get everyone talking, debating, sobbing into their mince pies, or even reaching for the sick bag. And while John Lewis and Waitrose sit under the same parent company, this year the two brands couldn’t have taken more different approaches.
John Lewis vs Waitrose: the battle of the 2025 Christmas Adverts
In October Nobull proudly celebrated 25 years of doing what we do best: cutting through the noise, telling stories that matter, and building client brands with honesty, creativity, and passion.
Celebrating 25 Years of Straight-Talking Marketing
A reminder to all brands, if you want customers to love your product and believe in it, you need to be your first customer. Let’s look at some companies that didn’t just sell their products, they lived them. Their workplaces and cultures embodied exactly what they were trying to deliver to customers.
Be Your First Customer: The Secret Behind Truly Great Brands
Imagine this: instead of typing a question into Google, you open TikTok and search ‘best lunch spots near me’, ‘how to style wide-leg jeans’, or ‘best budget laptop’. That world isn’t coming - it’s already here.
Why Gen Z searching on TikTok changes everything

Insight and news from our team.

Now it is December, and I’m legitimately allowed to mention the C word, I’ve decided to share my opinion on the most exciting moment in the marketing industry’s calendar, the Christmas ad drop. Every year I look forward to the big Christmas ads, the ones that get everyone talking, debating, sobbing into their mince pies, or even reaching for the sick bag. And while John Lewis and Waitrose sit under the same parent company, this year the two brands couldn’t have taken more different approaches.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
In October Nobull proudly celebrated 25 years of doing what we do best: cutting through the noise, telling stories that matter, and building client brands with honesty, creativity, and passion.
News
February 10, 2023
Steve Carman
Steve Carman
Director
A reminder to all brands, if you want customers to love your product and believe in it, you need to be your first customer. Let’s look at some companies that didn’t just sell their products, they lived them. Their workplaces and cultures embodied exactly what they were trying to deliver to customers.
Insight
February 10, 2023
Chloe Klink
Chloe Klink
Account Manager
Imagine this: instead of typing a question into Google, you open TikTok and search ‘best lunch spots near me’, ‘how to style wide-leg jeans’, or ‘best budget laptop’. That world isn’t coming - it’s already here.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
In an era where most carmakers are racing to electrify, Lamborghini has signalled it will continue running high-performance combustion engines for at least the next decade. Chief executive Stephan Winkelmann says its customers still crave “the sound and the emotion” of a petrol engine, and that hybrid power – rather than full electrification – is the immediate path forward.
News
February 10, 2023
George Birch
George Birch
Senior Account Manager
Rabbits are one of Britain’s most familiar and loved animals. Soft, gentle, and often a child’s first encounter with wildlife, they are treated as symbols of innocence and fun. But as we have learned working with the Rabbit Welfare Association & Fund (RWAF), the reality behind many UK farm park experiences is very different.
News
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
The Renters’ Rights Bill, bringing in big changes to private renting in England and Wales, is set to become law after passing its final stage in the House of Commons. If you are a renter and a pet owner, you will know that it includes new protections, offering owners more power to request permission to keep their pets in rented homes. And that has got to be good news.
News
February 10, 2023
Liz Stout
Liz Stout
Comms Director
AI can do an infinite number of tasks, in the marketing arena this includes anything and everything from analysing data and generating content to pulling together a full marketing strategy in less than three seconds. From predictive analytics to automated campaign execution, AI has certainly transformed how businesses approach marketing.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
If you've spent more than five minutes on TikTok, you've probably noticed something strange: it really gets you. Whether you’re into fantasy novels, DIY home hacks, gym routines, astrology, or recipes that involve entirely too much cheese, TikTok serves it to you on a silver platter. Enter the world of segmented “-Toks”: BookTok, FoodTok, GymTok, CleanTok, PlantTok… you name it, there’s a niche for it.
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive