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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

For generations, learning to drive has been a milestone of independence. It’s the moment young people gain the freedom to travel for work, education, and social life without relying on parents, buses, taxis or Ubers. For many young people, especially those that live outside major cities, driving isn’t a luxury, it’s a necessity.
Shortages, long delays and rising costs - the test system is failing learner drivers
Angine de Poitrine is a Canadian rock duo who cover (and I really do mean cover) themselves in black and white polka dots, wear extravagant papier-mache masks, and play the most insane music you’ve ever heard.
What does a polka-dotted alien rock duo teach us about AI?
For years, digital marketing was built around a relatively simple goal, to get users to click. SEO strategies were built around ranking highly enough on Google to drive traffic to your website but now that model is changing rapidly.
Brands need to adapt as zero-click search is swiftly redefining marketing
If you have scrolled through social media lately, you have probably noticed something odd. Brands sound familiar. It might be a supermarket tweeting in lowercase with dry humour, or a skincare brand joking about the Sunday Scaries. Either way, one thing is clear: brands are no longer just selling products, they are trying to sound like people.
Why Brands Are Talking Like People (and Sometimes Failing)

Insight and news from our team.

For generations, learning to drive has been a milestone of independence. It’s the moment young people gain the freedom to travel for work, education, and social life without relying on parents, buses, taxis or Ubers. For many young people, especially those that live outside major cities, driving isn’t a luxury, it’s a necessity.
Insight
February 10, 2023
Steve Carman
Steve Carman
Director
Angine de Poitrine is a Canadian rock duo who cover (and I really do mean cover) themselves in black and white polka dots, wear extravagant papier-mache masks, and play the most insane music you’ve ever heard.
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
For years, digital marketing was built around a relatively simple goal, to get users to click. SEO strategies were built around ranking highly enough on Google to drive traffic to your website but now that model is changing rapidly.
Advice
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
If you have scrolled through social media lately, you have probably noticed something odd. Brands sound familiar. It might be a supermarket tweeting in lowercase with dry humour, or a skincare brand joking about the Sunday Scaries. Either way, one thing is clear: brands are no longer just selling products, they are trying to sound like people.
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
Every year, Crufts draws thousands of dog lovers, breeders, and owners to the NEC and to their TV screens. I’m one of them and I must admit it’s one of the highlights of my year. Crufts is an event steeped in tradition and prestige, and it showcases amazing dogs and people doing amazing things. Yet alongside all the glamour, skill and fun, there’s controversy that follows it every year – and this year, the debate seemed louder than ever.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
In recent years, the advertising landscape has been dominated by digital. Social media, search ads, and streaming platforms have become the go-to channels for many brands. Yet, in a world where digital ads can be skipped, scrolled past, or blocked entirely, OOH advertising (out-of-home) is making a major comeback.
Advice
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
Transitioning to electric vehicles (EVs) is a hot topic across the board at the moment. With technology advancement in cars, and rapidly improving charging infrastructure, and when you look into it, you might be more ready to switch to an EV than you previously thought.
Advice
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
The BVRLA has reported that the UK’s salary sacrifice fleet has surpassed 200,000 vehicles for the first time, with 83% fully electric vehicles (EVs) and 14% plug-in hybrids. For many organisations, the ability to offer a new car benefit to all employees has been a major driver behind the success of salary sacrifice schemes. These programmes not only support employee recruitment and retention, but also provide staff with access to a brand-new, fully maintained and insured vehicle in one of the most tax-efficient ways available, particularly when choosing an EV.
Advice
February 10, 2023
Steve Carman
Steve Carman
Director
Remember when a pristine, perfectly curated grid was the gold standard for brand identity? Matching filters, balanced colour palettes and carefully styled flat lays were seen as proof that a business was professional and trustworthy. A clean feed meant you knew what you were doing. In 2026, that polished look has lost most of its power. Social media has shifted, and what once felt aspirational now often feels distant or overly controlled. In its place, content that is imperfect, spontaneous and visibly human is what actually lands. Less showroom, more real life.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive