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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

For generations, learning to drive has been a milestone of independence. It’s the moment young people gain the freedom to travel for work, education, and social life without relying on parents, buses, taxis or Ubers. For many young people, especially those that live outside major cities, driving isn’t a luxury, it’s a necessity.
Shortages, long delays and rising costs - the test system is failing learner drivers
Angine de Poitrine is a Canadian rock duo who cover (and I really do mean cover) themselves in black and white polka dots, wear extravagant papier-mache masks, and play the most insane music you’ve ever heard.
What does a polka-dotted alien rock duo teach us about AI?
For years, digital marketing was built around a relatively simple goal, to get users to click. SEO strategies were built around ranking highly enough on Google to drive traffic to your website but now that model is changing rapidly.
Brands need to adapt as zero-click search is swiftly redefining marketing
If you have scrolled through social media lately, you have probably noticed something odd. Brands sound familiar. It might be a supermarket tweeting in lowercase with dry humour, or a skincare brand joking about the Sunday Scaries. Either way, one thing is clear: brands are no longer just selling products, they are trying to sound like people.
Why Brands Are Talking Like People (and Sometimes Failing)

Insight and news from our team.

As a research-obsessed ex-journalist with a penchant for full-on brand immersion, turning my scruffy mutt into an influencer was inevitable.
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
The move to electric cars, the rEVolution, if you will, is very much upon us. Month-on-month sales of fully electric vehicles are soaring, as the UK’s charging network expands at pace to meet future demand.
Advice
February 10, 2023
As humans, we thrive on storytelling. We are programmed to listen to stories and tell them. Why? Because people remember stories better than they remember most other things. Stories make you feel something.
Insight
February 10, 2023
Nearly one in three UK-based humans is now classified as obese, the highest proportion in Europe besides Malta and Turkey. Meantime, almost half of the nation’s dog owners (48%) are obsessing over whether their pets are getting the right amount of exercise every day, according to new research commissioned by Nobull client, YuMOVE, the UK's no.1 vet-recommended joint supplement brand.*
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
As an agency copywriter, writing blogs is a big part of my job. But let me tell you, it's not as easy as it seems. I know what you're thinking: "Just put some words together and hit publish!" If only it were that simple.
Advice
February 10, 2023
If only there was a secret formula to getting your stories published by the media. Bad news…there isn’t. However, there are a few things that you can do to give yourself the best chance of publication.
Advice
February 10, 2023
ChatGPT amassed more than 100 million users within two months of launching (Reuters) and yet it’s still shrouded in controversy, begging the question, should we be embracing it or, rather, keeping it at arm’s length?
Insight
February 10, 2023
We were set the challenge of breaking an official world record by our client IVECO to help promote the launch of its new eLCV.
Insight
February 10, 2023
Gen Z is a digitally savvy generation unlike any other. Having never known a world without it, social media is integrated into the world of Gen Z and is a leading source of communication. Born between 1995 and 2010, when it comes to doing business with brands, Gen Z generally prefers to support brands that have values and ethics they agree with.
Insight
February 10, 2023