Browse Blog:
News
Insight
Advice
Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

For generations, learning to drive has been a milestone of independence. It’s the moment young people gain the freedom to travel for work, education, and social life without relying on parents, buses, taxis or Ubers. For many young people, especially those that live outside major cities, driving isn’t a luxury, it’s a necessity.
Shortages, long delays and rising costs - the test system is failing learner drivers
Angine de Poitrine is a Canadian rock duo who cover (and I really do mean cover) themselves in black and white polka dots, wear extravagant papier-mache masks, and play the most insane music you’ve ever heard.
What does a polka-dotted alien rock duo teach us about AI?
For years, digital marketing was built around a relatively simple goal, to get users to click. SEO strategies were built around ranking highly enough on Google to drive traffic to your website but now that model is changing rapidly.
Brands need to adapt as zero-click search is swiftly redefining marketing
If you have scrolled through social media lately, you have probably noticed something odd. Brands sound familiar. It might be a supermarket tweeting in lowercase with dry humour, or a skincare brand joking about the Sunday Scaries. Either way, one thing is clear: brands are no longer just selling products, they are trying to sound like people.
Why Brands Are Talking Like People (and Sometimes Failing)

Insight and news from our team.

In an era where social media displays constant idealised versions of how we should be living, it’s hard not to compare yourself to others on platforms like TikTok. It leads you to question whether you are living your life properly, as though there’s a ‘right’ way of doing it. Whether it's travelling the world, starting your own business, finding your soulmate, buying a house, or all of the above, it often feels like you're expected to do everything - and all at once!
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
The front row of Trump’s second inauguration on Monday was more like a who’s who of tech billionaires. But while Amazon, Meta and X all got a FROW look-in, TikTok was noticeably regulated to the back, like a naughty school kid. Maybe because TikTok isn’t American……yet.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
It’s been on the cards for a little while, but the recent threat of a US ban of TikTok can’t be a coincidence, can it? Instagram seems to have speeded up the update of its grid size change, which could, at least in part, be an extra carrot dangled to all those portrait-loving TikTok refugees (if the ban actually happens, obviously).
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
What I love about PR is that no two days are ever the same. Now, having worked in the industry for almost nine years, it’s true to say that no two jobs are ever the same either. This means that whenever you’re joining a new company, you never really know what to expect. How is the team structured? What are their preferred methods? Do they have decent coffee?
News
February 10, 2023
We’re officially halfway through the 2020s (horrid thought), and to celebrate, I’d like to share a few of my hopes and wishes for cars that we might (but probably won’t) see before the decade is out. Some are more possible than others, but I’m remaining hopeful for all of them!
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
What exactly is The Algorithm? It’s this looming, everchanging beast that likes to shift and morph into something new just when you think you’ve managed to understand it. Quite simply put, The Algorithm is the coding responsible for what goes viral, what gets pushed out to new people, and what determines how successful your posts are.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
Twixmas – the Festive Gap and Chrimbo-limbo – defines that funny time between Christmas and New Year, where everyone forgets what day it is, eats leftovers for every meal, and generally winds down for the year. It’s the time when every single TV show you’ve been meaning to catch up on has a special episode out for the season… and you still don’t really want to watch them.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
With the festive season in full swing and the countdown to 2025 already beginning, it’s hard to ignore the sense of urgency that the end of the year brings. People are rushing to tick off items on their holiday bucket lists and reflecting on their resolutions for the New Year. We’ve all heard it: "New Year, New Me." But beyond personal resolutions, what does the arrival of 2025 mean for brands and companies?
Advice
February 10, 2023
As we approach the end of the year, it’s time to think of what really brought us joy this year: memes. There’s plenty of choose from, so here’s a whistlestop tour of the past 12 months, as told by viral moments.
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager