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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Remember when a pristine, perfectly curated grid was the gold standard for brand identity? Matching filters, balanced colour palettes and carefully styled flat lays were seen as proof that a business was professional and trustworthy. A clean feed meant you knew what you were doing. In 2026, that polished look has lost most of its power. Social media has shifted, and what once felt aspirational now often feels distant or overly controlled. In its place, content that is imperfect, spontaneous and visibly human is what actually lands. Less showroom, more real life.
The New Definition of Quality on Social Media
The global pet industry thrives on predictability. Whether you’re developing vet tech or specialised nutrition, these businesses play the long game. For most of us, pets are family. That means the brands we trust have to be reliable.
Is American politics making the global pet industry look elsewhere?
Some time last year, we had a discussion in the office: Has Netflix got as big as it’s going to get, or is there more room to expand? And then someone said the following: Mark my words, the next big thing on Netflix will be podcasts. We all laughed at it, what a crazy statement. Why would a film and TV streaming platform host podcasts? Who sits in front of the TV watching a podcast, instead of listening to it when they’re out for a walk or driving, or for background noise while they’re up and moving?
Podcasts on Netflix – A real life example of changing consumer behaviours
When AI first landed, copywriters and brand storytellers everywhere supressed the urge to panic. All the buzz told us that we were about to be replaced. Brand stories would now be told by super computers, and we’d all be redundant by lunchtime. Except that didn’t happen and hasn’t happened…yet.
How to outrun big brand budgets with effective storytelling

Insight and news from our team.

There is something so nostalgic and exciting about bonfire night; getting dressed in warm clothes, putting on your wellies, and going out to enjoy a firework display. However, it is easy to forget that not everyone shares this excitement, as fireworks can also be extremely distressing for our pets.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
This week, we saw the unveiling of the new Labour government’s first budget. With public sector spending and tax increases taking the limelight, here are four takeaways for drivers from the budget.
Advice
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
In the spirit of Halloween, I’ve been reminiscing about the (very) few horror movies I've mustered the courage to watch in my life - one standout being the 2024 sensation Long Legs. While I usually get swept up in the marketing of horror films without ever actually pressing play because I’m too scared to watch them, I couldn’t resist Long Legs. Its unique and powerful promotional campaign caught my attention… that, and the fact my horror fanatic friend made me watch it with them!
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
Social media has become a cornerstone of marketing, with it being the primary way of communicating and connecting with consumers. Being able to interact with consumers and establishing a sense of camaraderie between them and the brand is where UGC comes in!
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
Let’s talk about why having a curated brand presence is essential in today's digital world. When you break it down to the fundamentals, it's all about effective brand positioning. Clearly defining what makes your brand unique and how you set yourself apart from the competition.
Insight
February 10, 2023
Chloe Klink
Chloe Klink
Account Manager
Drool is the Derby-based, family-run business that’s serious about dog nutrition. We caught up with founder, Shaun Richards, to find out why making ‘healthy’ more accessible is his top priority.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
The UK pet market is a competitive one, with brands big and small all vying for shelf space and attention. The continuing emergence of new and interesting start up brands and products provides even more choice for the pet-adoring consumer.
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
Over the past few years, a significant cultural shift has emerged in the drinking habits of Generation Z. Unlike previous generations, Gen Z is increasingly turning away from alcohol, prioritising their health, mental well-being, and social-consciousness over traditional drinking culture.
Insight
February 10, 2023
Kally Carder
Kally Carder
Senior Associate Director
In the bustling, frantic realm of social media, it often feels like the only way to stand out is by heavily investing in ads, with the aim of reaching the right audience and capturing their fleeting attention.
Advice
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager