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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Move over, man’s best friend - Britain’s cats are quietly (and smugly) claiming the crown. For years, dogs have reigned supreme as the nation’s number one companion. But new data from The Times shows that cat products now outsell dog products by almost a third. Yes, you read that right: the feline uprising has begun. And for pet brands, this isn’t just a curious cultural shift - it’s a business opportunity with claws.
Why cats are becoming Britain’s favourite pet
During a week when we have celebrated World EV Day, I thought I would share my experience of 42 months of EV ownership experience, first with a Tesla Model 3 and then with a BMW iX. The biggest challenge with the brand-new Tesla I leased on a 6-month subscription was getting the speed limiter turned off from its 26mph. Luckily a trip to Heathrow Tesla resolved that issue and help set the car up, just like you would a phone or computer.
Brave new world – 42 months at the wheel of an EV. Nobull MD’s personal account of living with an EV
The car industry is changing, there’s no doubt about it. With demand for electric cars on the rise and the numbered days of the ICE (internal combustion engine) growing shorter, we’re also seeing waves of new car brands launching in the UK, and they’re becoming more common on the roads too.
Does brand loyalty in cars mean anything anymore?
The transition to cleaner energy sources in the transportation sector has been a key focus in the UK as part of its broader strategy to reduce carbon emissions and tackle air pollution. Bio Compressed Natural Gas (CNG) has emerged as a promising alternative to diesel, gaining traction among operators, particularly now more choice is available, and the refuelling infrastructure continues to improve.
CNG is the viable clean fuel alternative to diesel argues Steve Carman, Nobull’s MD

Insight and news from our team.

If you've ever stopped mid-scroll to comment “What is this??” or share something ridiculous with a friend purely to mock it, you’ve fallen into the trap. Don’t worry, we all have. It’s called rage bait, and in 2025, it’s everywhere. From TikTok to LinkedIn, rage bait is dominating our feeds. It’s not always about shock value or controversy – sometimes it’s as simple as a typo, a mispronunciation, or someone using a kitchen appliance in a hilariously wrong way (Nigella’s infamous “mee-cro-wah-vay,” anyone?).
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
The UK automotive sector is in the midst of a digital transformation - and at the heart of it is a shift in how people research and buy cars online. Gone are the days when prospective buyers simply Googled a few reviews and browsed AutoTrader listings. In 2025, the journey begins - and often ends - with AI-driven search experiences like Google’s Search Generative Experience (SGE), ChatGPT-powered browsing, and voice-enabled discovery.
News
February 10, 2023
Liz Stout
Liz Stout
Comms Director
The UEFA Women’s Euro 2025 has officially kicked off in Switzerland, and the country is well behind the Lionesses, as they look to take back-to-back titles. But while some of the world’s best players take centre pitch, the tournament has been an interesting marketing case study for international sport. Women’s football has undergone a cultural shift over the past decade. Its marketing is one that’s progressive, values-first and led by fan-centric engagement. For this year’s Euros, brands, marketers and rights-holders have built a completely unique campaign strategy that focuses on Women’s football in its own right, and not just a bolt-on to the men’s game.
Insight
February 10, 2023
George Birch
George Birch
Senior Account Manager
For years, businesses have chased Google's algorithm, optimising every inch of their websites for SEO in the hope of climbing to the top of search results. But while everyone's been laser-focused on traditional search engines, a quiet revolution has been happening in the background - and it’s increasingly changing how customers discover businesses online.
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
Take Your Dog to Work Day happens on 20th June and has fast become more than just a chance to snap adorable office selfies. It’s now part of a growing trend that reflects just how deeply pets are woven into modern life and how companies are beginning to recognise their emotional importance. From boosting morale to lowering stress levels, bringing pets into the workplace has become a tangible way to enhance employee well-being and job satisfaction.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
When it comes to brands, 'cancel culture' tends to reflect collective consumer backlash in response to actions, statements, affiliations, or internal practices that are seen as offensive, exploitative, or misaligned with public values. This backlash can take many forms - from mass unfollowing to viral hashtag movements and demands for accountability from company leadership. While public backlash poses a threat to a brand's reputation, it also presents a pivotal opportunity - a chance to listen, reflect, and become a more conscious brand.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
There seems to be a new car announced or launched on a daily basis at the moment. It’s unsurprising, when you consider just how many manufacturers there are on the scene, but there is also a growing number of new cars that have something I think has been missing for several years: a bit of personality.
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
Last week, Fortnite took a step into the great unknown (the dark side, if you will) by adding an AI chatbot of Darth Vader into its Star Wars season of the game. Each game, one player or team will be able to have Darth Vader join their squad, who will not only help them in combat, but will also have an AI-driven conversation with them.
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
The Easter bunny is the cute, fluffy symbol of Easter. Yet the ugly reality of how these intelligent animals are commonly bred and kept in the UK is a world away from the idyllic image we’re all familiar with. Since adding the Rabbit Welfare Association and Fund to our client list, we’ve experienced this first-hand, and it’s been both shocking and also very inspiring.
News
February 10, 2023
Liz Stout
Liz Stout
Comms Director