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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

At Nobull, we've spent years working with pet brands, charities and industry organisations, 26 years, in fact, so we know first-hand the difference great marketing makes.
Why we sponsor marketing awards in the UK pet sector
The commercial vehicle sector is at a pivotal moment as UK businesses grapple with sustainability targets, evolving legislation, and the practical realities of fleet operations, therefore understanding the true state of decarbonisation has never been more important.
How Nobull created and delivered the Commercial Vehicle Decarbonisation report
The UK logistics sector keeps the nation moving, but it comes at a human cost with truck drivers facing an acute health and wellbeing crisis on British roads. Long shifts, poor roadside infrastructure which leads to a poor diet and high-stress environments are causing a severe physical and mental decline across the workforce which was spelled out in detail at the recent Fit Drivers, Safe Fleets: The Business Case for Driver Health session at the @Microlise Transport Conference.
Driver and commercial vehicle health must be in tune to improve road safety and keep the UK supply chain moving reckons Nobull’s MD Steve Carman

Insight and news from our team.

A reminder to all brands, if you want customers to love your product and believe in it, you need to be your first customer. Let’s look at some companies that didn’t just sell their products, they lived them. Their workplaces and cultures embodied exactly what they were trying to deliver to customers.
Insight
February 10, 2023
Imagine this: instead of typing a question into Google, you open TikTok and search ‘best lunch spots near me’, ‘how to style wide-leg jeans’, or ‘best budget laptop’. That world isn’t coming - it’s already here.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
In an era where most carmakers are racing to electrify, Lamborghini has signalled it will continue running high-performance combustion engines for at least the next decade. Chief executive Stephan Winkelmann says its customers still crave “the sound and the emotion” of a petrol engine, and that hybrid power – rather than full electrification – is the immediate path forward.
News
February 10, 2023
George Birch
George Birch
Senior Account Manager
Rabbits are one of Britain’s most familiar and loved animals. Soft, gentle, and often a child’s first encounter with wildlife, they are treated as symbols of innocence and fun. But as we have learned working with the Rabbit Welfare Association & Fund (RWAF), the reality behind many UK farm park experiences is very different.
News
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
The Renters’ Rights Bill, bringing in big changes to private renting in England and Wales, is set to become law after passing its final stage in the House of Commons. If you are a renter and a pet owner, you will know that it includes new protections, offering owners more power to request permission to keep their pets in rented homes. And that has got to be good news.
News
February 10, 2023
Liz Stout
Liz Stout
Comms Director
AI can do an infinite number of tasks, in the marketing arena this includes anything and everything from analysing data and generating content to pulling together a full marketing strategy in less than three seconds. From predictive analytics to automated campaign execution, AI has certainly transformed how businesses approach marketing.
Insight
February 10, 2023
Kally Witcher
Kally Witcher
Senior Associate Director
If you've spent more than five minutes on TikTok, you've probably noticed something strange: it really gets you. Whether you’re into fantasy novels, DIY home hacks, gym routines, astrology, or recipes that involve entirely too much cheese, TikTok serves it to you on a silver platter. Enter the world of segmented “-Toks”: BookTok, FoodTok, GymTok, CleanTok, PlantTok… you name it, there’s a niche for it.
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
In a world dominated by digital, it’s easy to assume that ‘traditional’ advertising - such as linear TV, radio, out-of-home - would have faded into the background. After all, social platforms offer hyper-targeting, instant analytics, and endless creative formats. And yet, year after year, linear ads continue to hold their ground. In fact, for certain campaigns, they’re still the gold standard. So what is the secret strength of linear advertising, and what lessons can digital advertisers - especially in social - take from its resilience?
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
Move over, man’s best friend - Britain’s cats are quietly (and smugly) claiming the crown. For years, dogs have reigned supreme as the nation’s number one companion. But new data from The Times shows that cat products now outsell dog products by almost a third. Yes, you read that right: the feline uprising has begun. And for pet brands, this isn’t just a curious cultural shift - it’s a business opportunity with claws.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director