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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Starting a new job always comes with a mix of nerves and excitement. However, as soon as I stepped into the office, that all disappeared. The whole team is so lovely and welcoming, making you feel like a part of the team on day one. Since joining no day has been the same with constant support from the team.
My First Week At Nobull
Currently Andy Burnham is quietly putting on one of the smartest communications masterclasses in British politics. Not because he's dominating newspaper front pages, in fact quite the opposite. He's recognised something that many brands, businesses and politicians are still struggling to come to terms with; if you don't believe traditional media is going to tell your story the way you want it told, stop relying on it.
The PR Machine - Andy Burnham is bypassing the gatekeepers and every brand should be paying attention
Let's be honest. When people think about the pet industry, they usually think about dogs and cats. Dogs dominate social media, TV adverts and industry events. Cats aren't far behind. But rabbits, guinea pigs and other small pets? They can sometimes feel like the ‘forgotten’ members of the pet world. Then Piggy Fest happened.
What Piggy Fest taught us about the power of small pets

Insight and news from our team.

When AI first landed, copywriters and brand storytellers everywhere supressed the urge to panic. All the buzz told us that we were about to be replaced. Brand stories would now be told by super computers, and we’d all be redundant by lunchtime. Except that didn’t happen and hasn’t happened…yet.
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
In influencer marketing, it is easy to assume that bigger means better. A large follower count looks impressive and can give the impression of guaranteed reach; however, when you look more closely and consider how audiences actually engage with content, it becomes clear that the biggest influencers are not always the most effective. Choosing creators purely for their numbers can lead to campaigns that seem strong at first glance but can fall flat in practice.
Advice
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
Now it is December, and I’m legitimately allowed to mention the C word, I’ve decided to share my opinion on the most exciting moment in the marketing industry’s calendar, the Christmas ad drop. Every year I look forward to the big Christmas ads, the ones that get everyone talking, debating, sobbing into their mince pies, or even reaching for the sick bag. And while John Lewis and Waitrose sit under the same parent company, this year the two brands couldn’t have taken more different approaches.
Insight
February 10, 2023
Kally Witcher
Kally Witcher
Senior Associate Director
In October Nobull proudly celebrated 25 years of doing what we do best: cutting through the noise, telling stories that matter, and building client brands with honesty, creativity, and passion.
News
February 10, 2023
Steve Carman
Steve Carman
Director
A reminder to all brands, if you want customers to love your product and believe in it, you need to be your first customer. Let’s look at some companies that didn’t just sell their products, they lived them. Their workplaces and cultures embodied exactly what they were trying to deliver to customers.
Insight
February 10, 2023
Imagine this: instead of typing a question into Google, you open TikTok and search ‘best lunch spots near me’, ‘how to style wide-leg jeans’, or ‘best budget laptop’. That world isn’t coming - it’s already here.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
In an era where most carmakers are racing to electrify, Lamborghini has signalled it will continue running high-performance combustion engines for at least the next decade. Chief executive Stephan Winkelmann says its customers still crave “the sound and the emotion” of a petrol engine, and that hybrid power – rather than full electrification – is the immediate path forward.
News
February 10, 2023
George Birch
George Birch
Account Director
Rabbits are one of Britain’s most familiar and loved animals. Soft, gentle, and often a child’s first encounter with wildlife, they are treated as symbols of innocence and fun. But as we have learned working with the Rabbit Welfare Association & Fund (RWAF), the reality behind many UK farm park experiences is very different.
News
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
The Renters’ Rights Bill, bringing in big changes to private renting in England and Wales, is set to become law after passing its final stage in the House of Commons. If you are a renter and a pet owner, you will know that it includes new protections, offering owners more power to request permission to keep their pets in rented homes. And that has got to be good news.
News
February 10, 2023
Liz Stout
Liz Stout
Comms Director