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Formal tailoring may no longer be requisite work uniform across the board and post COVID, the concept of hybrid working has become more of the norm. But in the main, our classic 9-5 working hours remain the default. Offices are structured around it, schools align with it, and most businesses expect it. But when it comes to creativity, this rigid schedule might be one of the biggest barriers to innovation.

Creativity is not a nine-to-fiver

Insight
February 10, 2023
Liz Stout
Comms Director

Latest Articles

Now it is December, and I’m legitimately allowed to mention the C word, I’ve decided to share my opinion on the most exciting moment in the marketing industry’s calendar, the Christmas ad drop. Every year I look forward to the big Christmas ads, the ones that get everyone talking, debating, sobbing into their mince pies, or even reaching for the sick bag. And while John Lewis and Waitrose sit under the same parent company, this year the two brands couldn’t have taken more different approaches.
John Lewis vs Waitrose: the battle of the 2025 Christmas Adverts
In October Nobull proudly celebrated 25 years of doing what we do best: cutting through the noise, telling stories that matter, and building client brands with honesty, creativity, and passion.
Celebrating 25 Years of Straight-Talking Marketing
A reminder to all brands, if you want customers to love your product and believe in it, you need to be your first customer. Let’s look at some companies that didn’t just sell their products, they lived them. Their workplaces and cultures embodied exactly what they were trying to deliver to customers.
Be Your First Customer: The Secret Behind Truly Great Brands
Imagine this: instead of typing a question into Google, you open TikTok and search ‘best lunch spots near me’, ‘how to style wide-leg jeans’, or ‘best budget laptop’. That world isn’t coming - it’s already here.
Why Gen Z searching on TikTok changes everything

Insight and news from our team.

One minute everyone's obsessed with coastal cowgirl vibes, the next it’s all about mob wife glam or tomato girl summer. If that sentence made you raise an eyebrow, welcome to the whiplash world of micro trends, those blink-and-you-miss-it aesthetics and obsessions that explode on social media, dominate your feed for a few weeks (or sometimes only days), and then disappear without a trace.
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
If you've ever stopped mid-scroll to comment “What is this??” or share something ridiculous with a friend purely to mock it, you’ve fallen into the trap. Don’t worry, we all have. It’s called rage bait, and in 2025, it’s everywhere. From TikTok to LinkedIn, rage bait is dominating our feeds. It’s not always about shock value or controversy – sometimes it’s as simple as a typo, a mispronunciation, or someone using a kitchen appliance in a hilariously wrong way (Nigella’s infamous “mee-cro-wah-vay,” anyone?).
Insight
February 10, 2023
Flo Blanksby
Flo Blanksby
Account Executive
The UK automotive sector is in the midst of a digital transformation - and at the heart of it is a shift in how people research and buy cars online. Gone are the days when prospective buyers simply Googled a few reviews and browsed AutoTrader listings. In 2025, the journey begins - and often ends - with AI-driven search experiences like Google’s Search Generative Experience (SGE), ChatGPT-powered browsing, and voice-enabled discovery.
News
February 10, 2023
Liz Stout
Liz Stout
Comms Director
The UEFA Women’s Euro 2025 has officially kicked off in Switzerland, and the country is well behind the Lionesses, as they look to take back-to-back titles. But while some of the world’s best players take centre pitch, the tournament has been an interesting marketing case study for international sport. Women’s football has undergone a cultural shift over the past decade. Its marketing is one that’s progressive, values-first and led by fan-centric engagement. For this year’s Euros, brands, marketers and rights-holders have built a completely unique campaign strategy that focuses on Women’s football in its own right, and not just a bolt-on to the men’s game.
Insight
February 10, 2023
George Birch
George Birch
Senior Account Manager
For years, businesses have chased Google's algorithm, optimising every inch of their websites for SEO in the hope of climbing to the top of search results. But while everyone's been laser-focused on traditional search engines, a quiet revolution has been happening in the background - and it’s increasingly changing how customers discover businesses online.
Advice
February 10, 2023
Liz Stout
Liz Stout
Comms Director
Take Your Dog to Work Day happens on 20th June and has fast become more than just a chance to snap adorable office selfies. It’s now part of a growing trend that reflects just how deeply pets are woven into modern life and how companies are beginning to recognise their emotional importance. From boosting morale to lowering stress levels, bringing pets into the workplace has become a tangible way to enhance employee well-being and job satisfaction.
Insight
February 10, 2023
Liz Stout
Liz Stout
Comms Director
When it comes to brands, 'cancel culture' tends to reflect collective consumer backlash in response to actions, statements, affiliations, or internal practices that are seen as offensive, exploitative, or misaligned with public values. This backlash can take many forms - from mass unfollowing to viral hashtag movements and demands for accountability from company leadership. While public backlash poses a threat to a brand's reputation, it also presents a pivotal opportunity - a chance to listen, reflect, and become a more conscious brand.
Insight
February 10, 2023
Jesse Staines
Jesse Staines
Social & Content Manager
There seems to be a new car announced or launched on a daily basis at the moment. It’s unsurprising, when you consider just how many manufacturers there are on the scene, but there is also a growing number of new cars that have something I think has been missing for several years: a bit of personality.
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager
Last week, Fortnite took a step into the great unknown (the dark side, if you will) by adding an AI chatbot of Darth Vader into its Star Wars season of the game. Each game, one player or team will be able to have Darth Vader join their squad, who will not only help them in combat, but will also have an AI-driven conversation with them.
Insight
February 10, 2023
Owen Hill
Owen Hill
PR Account Manager